Demand Generation Manager, Financial Services

Seismic Chicago , IL 60602

Posted 3 weeks ago

With more than $150M in funding, 100% year over year growth for the past five years and a recent billion-dollar valuation, Seismic is the leader in the enterprise sales enablement software space. Using leading edge cloud technologies and web enabled solutions, we are innovating and solving complex problems to help the world's top companies improve collaboration and content delivery between marketing and sales. Headquartered in San Diego and with more than 600 employees across the globe, Seismic is privately held by its executive team and investment firms General Atlantic, JMI Equity, Jackson Square Ventures, Lightspeed Venture Partners, and T. Rowe Price.

Demand generation. Sales and marketing alignment. Pipeline creation and acceleration. These words get you excited.

You are ready to take the last 5+ years you've been working in B2B marketing to a team and company in hyper-growth mode (we're not exaggerating we've grown 100% year over year for the past 5 years).

This isn't your first rodeo. You've managed B2B demand generation programs before and you're skilled at driving pipeline for sales. You're equal parts strategic and hands-on, with the ability to see the big picture yet also masterfully manage projects to completion. You create marketing programs that not only drive leads but also educate and delight our buyers. You're a particularly great storyteller especially through webinars and email and have a knack for short-form writing. You're an innovator and an optimizer, never afraid to try something new and fail, but always looking for the lessons. You live for exceeding goals and expectations. Above all, you're a selfless team player with a get stuff done attitude, bringing positivity and passion to your work every single day.

A little about us:

Our marketing team is high energy, high performing, and highly collaborative. Every person has an opportunity to contribute ideas, make them happen, and learn a ton along the way. You'll be given responsibility to run with it, but more importantly trusted with it. You'll be challenged and have fun every day. Plus, our team building revolves around food, laughter, and the occasional karaoke outing.

What you'll do at Seismic:

  • Own demand generation programs for our Financial Services vertical.

  • Design a demand generation playbook and develop thematic, integrated marketing campaigns that drive pipeline and awareness for Seismic.

  • Plan and execute paid marketing programs including content syndication, sponsored email, sponsored content, sponsored webinars, etc. Continuously research and leverage new distribution channels and manage the vendor relationships.

  • Run a webinar and virtual event program, developing a monthly webinar calendar and managing the full program lifecycle, including sourcing internal and external speakers, creating presentations, promoting, and facilitating day-of production.

  • Manage the email marketing program including planning, copywriting, testing, and reporting.

  • Design and execute a lead nurture strategy that generates pipeline, resurfaces leads, and accelerates opportunities.

  • Manage our marketing database, ensuring cleanliness and data integrity. Develop and implement a segmentation strategy that enables us to deliver the right message to the right audience, increasing database engagement and reducing unsubscribes.

  • Create compelling, conversion-focused content that drive qualified leads.

  • Develop and manage an A/B testing schedule. Implement learnings to continuously optimize email, landing page and ad performance.

  • Be one of our in-house Marketo experts, supporting the optimization of our marketing automation platform and acting as a Marketo champion alongside Marketing Operations.

  • Own KPIs and reporting for all demand generation activities with accountability for a monthly MQL, Demo and Opportunity quota.

  • Bachelor's degree required

  • This role has ability to sit in our Boston or Chicago offices.

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Demand Generation Manager, Financial Services