Arisglobal Boston , MA 02298
Posted 2 months ago
Company Description
The mission of ArisGlobal is to empower life science organizations to deliver breakthroughs faster, more accurately, and with greater precision. ArisGlobal's software, services, and technologies are essential to the delivery of life-saving medications. As an industry leader, ArisGlobal offers software as a service for Clinical Trials, Regulatory Affairs, Drug Safety, and Medical Affairs.
Our products are utilized by 40 out of 50 major biopharmaceutical companies. Among our clients are four out of five of the world's most advanced global pharmaceutical companies and nine government-health authorities, including the FDA, Health Canada, and the National Medical Products Administration. You would be joining at team that is aggressively developing technologies that leverage GenAI and automation in life sciences R&D to benefit humankind.
Position Summary
We are looking for a rockstar Manager/Sr. Manager of Demand Generation to be part of hungry and humble team of marketers. The ideal candidate has B2B SaaS experience (life sciences/pharma/healthcare a plus) and is well-versed in creating data-driven campaigns and programs that support marketing KPIs and ultimately - revenue.
Responsibilities
Leverage your demand gen and marcomm smarts to develop and execute short- and long-term multi-channel campaigns/programs to drive leads into the sales pipeline
Co-lead A/B testing strategies and execution across all channels
Monitor and optimize campaigns and programs that leverage digital-first channels such as email, SEM, SEO, and paid and organic social
Develop prospect buyer journeys and understand how and where buyers look for information, how they buy
Assist in email content development as needed, targeting prospects throughout the buying journey
Work with a team of other sharp digital marketing professionals, collaborating with other departments, such as sales, sales enablement, product and product marketing
Conduct ongoing research to better identify target audiences and how to reach them
Track, report, and analyze program performance, make recommendations for further improvement
Things that Set You Apart:
You are hungry, yet humble
You're not afraid to dig into data to help drive decisions
You can influence and secure buy-in from others, pushing towards a common goal
You have Pardot marketing automation experience and are willing and able to own executing programs within it
You can demonstrate success running and reporting on demand generation programs that garnered tangible results for the business
You possess a positive, solutions-minded approach to your working environment and fellow colleagues
You don't just care about the number of MQLs you produce - you care about the SQLs that result
Your Experience
5-10 years of marketing experience, preferably for B2B companies, with a heavy emphasis on driving demand - Previous demand generation role(s) a must
Minimum bachelor's degree in marketing or similar
Proven ability to drive MQLs that convert to SQLs and qualified pipe
Pardot experience strongly preferred.
Experience managing and monitoring performance/effectiveness digital marketing programs primarily leveraging email, SEM, SEO, and social
Analytical thinking skills - using data to drive strategy and focus efforts
Good communication skills (verbal and written)
Benefits
ArisGlobal proudly offers an Impressive Package of Compensation and Benefits. The following benefits are available for full-time Team Members in the United States. Other benefits may apply to Team Members in other countries. Some of these include:
401(k) ADP: 3% match
Cigna health, dental, vision: day one
Paid maternity + paternity leave
Employee referral program - cash bonus'
PTO (18 days) + Holidays (10 days) = 28 days year-one!
Optional FSA + HSA's, Non-med insurances + Teledoc + pet insurance + theft protection+ more..
ArisGlobal is headquartered in Boston, Massachusetts with offices located in more than 9 countries around the world. Please check out our website/LinkedIn to find out more information about the organization and other available positions.
Nearest Major Market: Boston
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