Demand Generation Director, Pharma

Job Description

DNAnexus is seeking a Demand Generation Director, Pharma to lead the strategy and drive the execution of our demand generation initiatives for our pharma business unit. This is a remote role. East Coast time zone preferred but not required.

The ideal candidate has well-rounded experience in all primary aspects of strategic and enterprise B2B demand generation strategy, tactics, and coordination. Experience in the life sciences industry, preferably marketing to pharma, is a must.

As the Demand Generation Director, you have a track record of successfully managing budget, developing , leading and executing effective marketing campaigns, and have a deep understanding of the life sciences industry, personas, and customers.

Roles & Responsibilities:

• Develop and execute effective demand generation strategies and tactics that drive lead generation, customer acquisition, and growth and revenue.

• Lead the development, execution, and stakeholder buy-in of a comprehensive ABM strategy targeted to pharma decision makers; with the goal of driving both top of funnel awareness as well as engagement and conversion through the funnel to close.

• In partnership with the marketing team, implement and oversee integrated marketing programs and campaigns across content and channels including email, webinars, events, digital, direct mail, and others with a strong emphasis on qualified lead generation and lead maturation

• Partner closely with different teams to ensure alignment and understanding of the ABM strategy, campaigns, and motions to ensure success.

• Partner closely with the Inside Sales team to increase the MQL conversion rates and increase our top of funnel pipeline.

• Assist the team and company in achieving its ARR, new logos, and growth goals.

• Effectively manage the demand generation's budget, ensuring that resources are allocated efficiently to maximize growth efficiency and ROI on a global scale. You will drive the financial modeling of campaigns with the team, ensuring optimal use of the marketing budget.

• Analyze data and track marketing performance, making data-driven decisions to optimize marketing efforts.

• Identify the relevant marketing data sources and options for data access, extraction, integration and orchestration to use data strategically in campaigns