Demand Generation And Events Marketing Manager

Reversinglabs Cambridge , MA 02138

Posted 4 months ago

ReversingLabs has a bold security vision for every global organization. Complete visibility and insight into every destructive object. Every file. Every location. Every threat. Demanding aspirations require amazing talent with the most agile and innovative minds working at ReversingLabs.

We are looking for a Demand Generation and Marketing Events Specialist to join our fast and emerging growth security business. ReversingLabs has become a critical capability across hundreds of security operations, IT, Architecture and DevOps organizations. And we need a top-tier demand generation and events marketer to join our team and help take our business to the next level. This game changing opportunity will be located at our beautiful new office in the startup hub of Cambridge, MA.

The Demand Generation and Events Marketing Manager will be responsible for all event and lead generation programs to include tradeshows, webinars, virtual events, regional and local sales events and outbound marketing programs. This position is critical in planning and facilitating events and trade shows on a global basis. The role will also support marketing efforts in the areas search engine optimization, search engine advertising, social media, content, and email marketing to optimize event lead generation results and maximize overall lead traffic from events and website registrations to support the ReversingLabs sales team.

  • Define and execute event plan in support of lead generation and campaign strategy to include major tradeshows, regional events, partner events, local sales driven events, virtual events, and webinars.
  • Manage tradeshow and event promotions with an emphasis on coordinated pre and post event activity as well as performance measurement
  • Oversee event logistics, execution, coordination of staff, and tracking of expenses
  • Coordinate marketing resources (blog posts, social media, data sheets, PR efforts, and content) to optimize event success and grow new lead traffic
  • Optimize event to website marketing traffic with event-related calls-to-action, landing pages, and lead generation content (including promotions and offers)
  • Track and report on lead generation success from each event
  • Excellent writing and editing skills

Requirements

  • BA/BS degree or equivalent with working experience in B2B marketing and demand generation
  • Experience in trade show events execution and management
  • Experience running virtual events and webinars
  • Experience working with lead tracking/marketing automation (Marketo, Pardot, or preferably HubSpot) software
  • Excellent writing and editing skills
  • Solid budgeting and cost tracking experience
  • Ability to travel up to 25% as needed

Benefits

  • Competitive salary
  • Health, vision, dental, disability, life insurance
  • 401K
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Demand Generation And Events Marketing Manager

Reversinglabs