Demand Generation Analytics Manager

Job Description

At Boeing, we innovate and collaborate to make the world a better place. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. We're committed to fostering an environment for every teammate that's welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.

The Boeing Company is seeking a skilled Demand Generation Analytics Manager to join our team. The ideal candidate will have a strong background in demand generation analytics, lead management, marketing technology and marketing operations. They will be responsible for utilizing data-driven insights to optimize our demand generation campaigns and ultimately drive growth. Proficiency in account-based marketing (ABM), lead management and revenue attribution are essential.

The candidate should be adept at utilizing various tools and platforms, including Salesforce Marketing Cloud, Salesforce CRM, Adobe, Google Analytics, AdWords, and 6Sense.

Position Responsibilities:

• Track and monitor the entire process by which leads are evaluated, segmented, qualified, routed, and converted into customers.

• Implement channel attribution models to measure the contribution of each marketing channel to conversions and revenue.

• Partner cross-functionally on the integration of marketing technology and siloed applications to ensure seamless data flow and reporting accuracy.

• Monitor and optimize lead flow across our marketing technology stack into CRM.

• Help manage marketing automation processes including campaign setup, hierarchies, data flow, execution, and optimization.

• Testing and enhancement of scoring models and lead lifecycle management processes.

• Establish and maintain dashboards for monitoring campaign performance and KPIs.

• Develop comprehensive campaign reports including actionable insights and recommendations for optimization.

This position has been identified as a virtual opportunity and does not require applicants to selected candidate to relocate or live in Seattle, Washington, USA.

Employer will not sponsor applicants for employment visa status.

Basic Qualifications (Required Skills/Experience):

• Experience in software/SaaS demand generation with lengthy sales cycles

• Proven expertise in demand generation analytics and lead management.

• Proficiency in marketing technology platforms, notably Salesforce Marketing Cloud, Salesforce CRM, and 6sense.

• Understanding of lead nurtures, lead progression, and lead scoring.

• Experience integrating data flows across ABM, marketing automation and CRM

• Strong analytical skills, with the ability to extract actionable insights from complex datasets.

• Experience in constructing and maintaining analytics and reporting infrastructures.

• Proficiency in campaign reporting and dashboarding.

• Thorough understanding of channel attribution methodologies.

• Exceptional communication and collaboration skills, with a proven ability to work effectively across cross-functional teams.

Preferred Qualifications (Desired Skills/Experience):

• Deep understanding of ABM campaigns, measurement, reporting and value creation.

• Experience with funnel metrics to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.

• Expertise in end-to-end campaign development, execution, and measurement.

Typical Education/ Experience:

Education/experience typically acquired through advanced technical education (e.g. Bachelor) and typically 14 or more years of related work experience or an equivalent combination of technical education and experience (e.g. PhD+9 years of related work experience, Master+12 years of related work experience, 18 years of related work experience, etc.).

Relocation:

Relocation assistance is not a negotiable benefit for this position. Candidates must live in the immediate area or relocate at their own expense.

Drug Free Workplace:

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.

Shift:

This position is for 1st shift.

At Boeing, we strive to deliver a Total Rewards package that will attract, engage, and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

Pay is based upon candidate experience and qualifications, as well as market and business considerations.

Summary pay range: $130,050 - $203,550.

Applications for this position will be accepted through May 28, 2024.

Export Control Requirements: Not an export control position

Equal Opportunity Employer:

Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

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