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Demand Generation / Account Based Marketing - Saas

Expired Job

Aldebaran Recruiting San Francisco , CA 94102

Posted 2 weeks ago

As the Demand Generation Marketing you will be responsible for driving lead and opportunity generation and assist in converting sales opportunities into closed business.

RESPONSIBILITIES

  • Plan, execute and optimize new customer acquisition campaigns and programs across a variety of channels including email, content syndication, events and more.
  • Set overall goals and budget, and track campaign and portfolio performance.
  • Own programs from initial conceptualization, execution of the creative process, program execution, and success measurement.
  • Work closely with Marketing & Sales Operations to drive functional alignment and measure marketing pipeline.
  • Liaise with product and customer success to stay updated on new product and feature needs at different stages of the buyers journey.
  • Stay up-to-date with industry trends and map initiatives to a campaign calendar.
  • Own and drive the calendar of integrated programs and communicate program timing with sales to ensure timely follow-up of incoming leads.

REQUIREMENTS

  • 5+ years of highly analytical experience in B2B marketing targeting SMB and mid-market companies.
  • A high-energy, creative, and resourceful self-starter who demonstrates outstanding leadership skills, business ownership, and personal accountability.
  • Experience with Salesforce, Hubspot, and Engagio (or other marketing automation systems).
  • Attention to detail and ability to multitask.
  • Ability to write compelling copy.
  • Experience in the real estate or banking industry (a plus but not required).
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Demand Generation / Account Based Marketing - Saas

Expired Job

Aldebaran Recruiting