Demand Gen Digital Ad Manager

Kuno Creative Avon , OH 44011

Posted 2 weeks ago

Your role as the Demand Generation Digital Ad Manager includes the strategy, setup, execution, and ongoing optimization of the paid media efforts for Kuno and clients of Kuno. Your goal is to help our clients build brand awareness, get found online, and capture and nurture leads to grow revenue.

You will work across a variety of ad platforms such as Google and social channels, including Facebook, Instagram, and LinkedIn, to accomplish these goals. Additionally, youll also be responsible for developing and managing new ad platform opportunities, such as Amazon Ads, Google Shopping Ads, DemandBase, Terminus and more.

You will work directly with account consultants and be client facing, responsible for presenting, strategizing, and communicating effectively with clients. Attention to detail and strong communication skills are a must.

Responsibilities

  • Coordinate strategy and execution of paid media campaigns for key accounts
  • Perform keyword research and create ad copy for paid campaigns
  • Lead strategy and performance review discussions with clients
  • Schedule and manage meeting agendas
  • Create regular analytical reports with Google Data Studio, HubSpot Reports and additional reporting software.
  • Enter tasks and manage deadlines in the project management system (Basecamp)
  • Create project schedules in Excel/Google sheets
  • Make minor website updates in the HubSpot content management system (such as creating landing pages)
  • Add proper tags and snippets using Google Tag Manager
  • Assist with identifying challenges and solutions, report on key performance indicators (KPIs), and collect client feedback
  • Coordinate with staff members working on the same account to ensure consistent service
  • Service multiple clients concurrently while meeting deadlines

Education & Training

Kuno uses the HubSpot sales and marketing software for most clients. Experience with HubSpot is helpful but not required. You will be given access to the HubSpot Academy online courses for ongoing training and education. During the first 6 months of employment you will be asked to complete 18 video courses which provide certifications for a variety of topics that will help you have the most success in this position. Most courses are composed of a few hours of watching videos followed by a short exam of around 50 multiple choice questions. The certifications need to be renewed annually.

        • Client Management
        • HubSpot Marketing Software
        • Content Marketing
        • Inbound
        • Email Marketing
        • Growth Driven Design
        • Service Hub Software
        • Delivering Client Success
        • CMS Implementation
        • HubSpot CMS for Marketers
        • Social Media Marketing
        • Contextual Marketing
        • HubSpot Sales Software
        • HubSpot Reporting
        • Sales Enablement
        • Inbound Sales
        • Client Onboarding
        • Sales Hub

Requirements

  • Strong organizational skills and attention to detail
  • Experienced with Google Tag Manager and Google Data Studio
  • Fluent and certified in Google Ads (Search, Display, Mobile, Shopping)
  • Experienced with other ad platforms such as,
    • Facebook/Instagram
    • Twitter Ads
    • Pinterest Ads
    • LinkedIn Ads
    • Demandbase/Terminus
    • Amazon Ads/Google Shopping
  • This is a remote position and requires the ability to work from home using online meeting software such as Zoom, GoToMeeting or WebEx.
  • Experience working with content management systems (CMS) such as Wordpress or HubSpot is a plus but not required

Benefits

  • Healthcare (medical, dental, vision, short/long-term disability and life insurance)
  • Paid Time Off (sick and vacation time) in addition to nine paid national holidays
  • Six weeks paid maternity/family/compassionate care leave
  • 401k with company match, fully vested

Compensation

  • Based on industry knowledge, geography (cost of living) and work experience in comparison to other candidates at the same job level
  • Salary range for this position is $55,000 to $65,000

Mission

Kuno Creatives mission is to help companies we believe in get results, and our success is fostered by our core values: Team Oriented... Proactive...Take Ownership. If you thrive in a collaborative, relationship-building environment, take initiative and use innovation to drive success, deliver quality work and take action to constantly improve, then we want you on our team!

Diversity & Inclusion

Kuno is proud to be an equal opportunity employer and is committed to creating a diverse environment. We are fully focused on promoting equality, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

Geography

Kuno has a business office in Avon, Ohio, and remote employees in various states including Texas, Georgia and Tennessee. Due to COVID-19, all employees are currently working remotely. Travel to the Kuno Office in Avon may be required from time to time (approximately 1-3 times per year) once the office reopens; however, travel will be paid for. This position is open to all US citizens living in the Eastern Time Zone or Central Time Zone within the United States.

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Demand Gen Digital Ad Manager

Kuno Creative