Dealer Sales Training Manager - Field-Based - Remote

The Opportunity:

TrueCar seeks a skilled Dealer Sales Training Manager passionate about sales and equipping the sales team with the necessary skills, knowledge, and tools to perform their roles and exceed sales goals effectively. As a Dealer Sales Training Manager, you will be responsible for developing, and implementing comprehensive sales training programs that align with organizational sales objectives. You will collaborate with sales leaders and subject matter experts to identify training needs, design curriculum, and deliver engaging training sessions. Additionally, you will assess the effectiveness of training programs and continuously refine content to enhance the sales team's performance and productivity.

How you'll contribute to TrueCar's success:

• Develop and implement sales training programs, including functional sales onboarding curriculum, ongoing skill development, product knowledge, and sales process training.

• Play an active role in the functional onboarding of our sales team including shadowing new hires, existing and new TC product training, and how to execute a quote for a dealer (CPQ process).

• Evaluate training priorities and establish a sales training roadmap with the Head of Sales and leadership.

• Become a product expert and internalize key value propositions of our products and services.

• Support new product launches by working cross-functionally to deliver effective training and best practices by working closely with our Go To Market team to understand what the product does and to ensure flow of content created by the Go To Market team.

• Design and deliver engaging and interactive training sessions using instructional techniques and formats, such as classroom training, workshops, e-learning modulus, and role-playing exercises.

• Create training materials, including presentations, training manuals, job aids, and online resources to support learning objectives.

• Evaluate the effectiveness of training programs through assessments, surveys, and feedback mechanisms, anchored on improvement in sales performance of the field team driving increased sales results, and make adjustments as necessary to improve outcomes.

• Partner with sales leaders and the functional people business partner to provide coaching and reinforcement of training concepts, as well as, to identify individual development opportunities.

• Stay current on industry trends, sales techniques, and best sales training practices to enhance training content and deliver methods continuously.

• Manage training logistics, including scheduling venue coordination, and participant registration, to ensure seamless execution of training initiatives.

• Track training metrics and report to stakeholders regularly on training effectiveness, participant performance, and ROI.

• Serve as a mentor and resource for the sales team, providing ongoing support and guidance to help them achieve their sales goals.

• Serve as a Business Development Manager for a vacant market if and when needed.

Your Expertise:

• Proven experience in sales training, with a track record of designing and delivering effective training programs.

• Strong understanding of auto dealerships, both larger dealer groups and family-owned, demonstrated through previous business development or account management roles.

• Strong presentation, communication, and facilitation skills, with the ability to engage and inspire audiences of varying sizes and backgrounds.

• Experience in digital media advertising.

• Strong understanding of sales methodologies, sales processes, and sales enablement best practices.

• Demonstrated ability to collaborate effectively with cross-functional teams and build relationships at all levels of the organization.

• Ability to assess sales skills and interpret training needs to close skills gaps.

• Analytical mindset with the ability to interpret data, evaluate training metrics, and make data-driven decisions to improve training effectiveness.

• Proficiency in learning management systems (LMS), e-learning tools, and other training technologies.

• Self-motivated and proactive, with a passion for continuous learning and professional development.

• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines in a fast-paced environment.

• Ability to travel domestically by airplane or car including overnight trips up to 75% of the time.

Base salary range: $96,000 - $147,000