Database Marketing Manager

Job Description Job Description Our client is looking for a Senior Database Marketing Manager that develops and executes all direct marketing (traditional mail, email, & SMS) and marketing analysis initiatives for the organization. Direct marketing is largely facilitated through the use of MS Access queries via an ODBC connection to a replication server with subsequent analysis through MS Excel.

MicroStrategy Business Intelligence is also used for selected reporting. ESSENTIAL DUTIES AND RESPONSIBILITIES: Manage all direct mail campaigns to include: o development of list criteria o quality control of lists, proofs, printing, and mailing o maintaining relationships with affiliated departments (e.g., advertising, operations, finance, information technology, etc.). · Ensure the health of the database by: o maximizing the profitability of its segments o developing initiatives to profitably grow the database o keeping all records up-to-date. · Lead all quantitative analysis as it relates to marketing to include: o pre and post-campaign analysis of all marketing initiatives o ad hoc analysis that may be dictated by business conditions o make subsequent recommendations for change based on the resultant data. · Manage vendor relationships (e.g., print vendors) so as to minimize price while maximizing quality. · Develop and maintain all compliance-related policies. · Manage departmental staff to ensure a healthy and productive work environment. o Currently, this position manages one Direct Marketing Supervisor. QUALIFICATIONS: · Bachelor’s degree in a quantitative field such as business administration, finance, economics, math, or statistics. · 5-7 years of relevant experience. · In-depth knowledge of casino operations and technical environments. · Demonstrated technical (SQL, Access, Excel) and analytical experience is an absolute must.