Database Marketing Manager - Data Scientist

Midfirst Bank Oklahoma City , OK 73113

Posted 7 months ago

The successful candidate for the Database Marketing Manager-Data Scientist role will:

  • Build campaign business cases with sound ROI calculations

  • Build and maintain campaign production reports including goal data

  • Gather, analyze, and evaluate data to enhance Bank's marketing strategies

  • Create tactical promotional ideas that support the Bank's objectives

  • Build customer segments and identify opportunities within the customer base

  • Manage both customer and prospect databases

  • Align product and marketing initiatives through sound analytical recommendations

  • Create and manage key performance reports

  • Work as a team with the Retail Product Management, Marketing, and Digital Bank departments.

  • Manage Salesforce Marketing Cloud data integration and strategy

Position Requirements:

  • Candidates must have a Bachelor's degree in Finance, accounting, computer science, mathematics, economics, or equivalent quantitative field

  • 3-5 years of related experience, management experience a plus

  • Strong PC skills and database management skills, relational database design experience desired

  • Strong knowledge and usage of Salesforce Marketing Cloud

  • Must be exceptionally fluent in Excel including database, tables and macros; Access experience a plus

  • SQL programming required

  • Must be able to successfully communicate complex concepts in a simple manner

  • Must be able to write executive style summaries supported by analytical work

  • Excellent analytical, logical, and math skills

  • Creative problem solver

  • Works well both independently and as a team

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Database Marketing Manager - Data Scientist

Midfirst Bank