IDG Framingham , MA 01702
IDG Communications has an exciting opportunity for a Database Marketing Manager in our Digital Account Services (DAS) group which supports the technology needs of our editorial, events, marketing and lead/demand generation departments.
The Database Marketing Manager will work with the Director of Digital Account Services to support IDG Communications' email marketing strategy. Key responsibilities include:
Managing external customer inbox of responses to email marketing campaigns (unsubscribe requests, email change requests, etc)
Manage commercial analytics and configure, test, launch, and optimize marketing campaigns and programs (e.g. email, event pre-show and follow-up, lead routing, lead scoring, data quality management, etc.).
Drive digital revenue for demand generation campaigns by providing user support for email sending applications and customer databases
Working with outside departments and vendors to coordinate projects and tasks related to data quality and receiving new data
Define business metrics and develop automated reports and dashboards on email marketing and database
Work with attitudinal and behavioral data to derive insights, identify strategic solutions, and present them as a coherent story to all stakeholders
3 years' experience in email marketing
Can easily interpret business needs and understand how to troubleshoot, demonstrate initiative, learn new processes
Able to work independently and make decisions based on changing priorities
Excellent communication and customer service abilities
Superior time management and organizational skills
Strong data management and analytical abilities
Create a segmentation strategy to cross-sell products, nurture new leads into the funnel and increase lifetime customer value
Strong willingness and ability to work collaboratively with a team
Advanced knowledge of MS Office Programs
Stays up-to-date on latest trends in technology, development, websites, and competitor activity.
Drive and initiate the training to team members and staff on new tools and best practices
Tableau and/or Adestra experience
Please be sure to upload a formatted version of your resume and cover letter during the application process.