Database Marketing Manager

IDG Framingham , MA 01702

Posted 2 months ago

Overview

IDG Communications has an exciting opportunity for a Database Marketing Manager in our Digital Account Services (DAS) group which supports the technology needs of our editorial, events, marketing and lead/demand generation departments.

Responsibilities

The Database Marketing Manager will work with the Director of Digital Account Services to support IDG Communications' email marketing strategy. Key responsibilities include:

  • Managing external customer inbox of responses to email marketing campaigns (unsubscribe requests, email change requests, etc)

  • Manage commercial analytics and configure, test, launch, and optimize marketing campaigns and programs (e.g. email, event pre-show and follow-up, lead routing, lead scoring, data quality management, etc.).

  • Drive digital revenue for demand generation campaigns by providing user support for email sending applications and customer databases

  • Working with outside departments and vendors to coordinate projects and tasks related to data quality and receiving new data

  • Define business metrics and develop automated reports and dashboards on email marketing and database

  • Work with attitudinal and behavioral data to derive insights, identify strategic solutions, and present them as a coherent story to all stakeholders

Qualifications

  • Bachelor's Degree

  • SQL experience

  • 3 years' experience in email marketing

  • Can easily interpret business needs and understand how to troubleshoot, demonstrate initiative, learn new processes

  • Able to work independently and make decisions based on changing priorities

  • Excellent communication and customer service abilities

  • Superior time management and organizational skills

  • Strong data management and analytical abilities

  • Create a segmentation strategy to cross-sell products, nurture new leads into the funnel and increase lifetime customer value

  • Strong willingness and ability to work collaboratively with a team

  • Advanced knowledge of MS Office Programs

  • Stays up-to-date on latest trends in technology, development, websites, and competitor activity.

  • Drive and initiate the training to team members and staff on new tools and best practices

  • Tableau and/or Adestra experience

Please be sure to upload a formatted version of your resume and cover letter during the application process.


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Database Marketing Manager

IDG