Database And Advertising Coordinator- Marketing-Full Time (Harrah's Ak-Chin Casino)

Identified shifts will vary based on business needs

This is a salaried role and starting pay will vary based on experience

JOB SUMMARY:

The Database Marketing & Advertising Coordinator role involves responsibility for creative, data and execution components of multiple direct mail and email projects including advertising for promotions, events, gaming, dining, and hotel offers. The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests. Each project will begin with a pre-formulated strategy, and the Coordinator will receive all details needed to set up offer segmentation, query criteria and set up execution rules. The Coordinator will own each step of the project once it has been assigned, including routing to reviewers and approvers, vendor interaction, proofing and all inquiries and notifications. This role also assists with coordinating advertising efforts with our third-party advertising company and corporate advertising team.

ESSENTIAL JOB FUNCTIONS:

• Involved in the development and execution of effective marketing programs targeted to existing & new customers, including all customers and potential customers of Harrah's Ak-Chin.

• Creates offers to improve customer profitability through increased visitation and incremental play.

• Runs various internal software programs to understand the database of customers and to target specific customer segments.

• Utilizes Microsoft Excel and Access to develop complex offers including mystery and multi-choice offers based on advanced queries and randomization.

• Sets up test and control segments within offers to facilitate analysis of program success.

• Manages relationships with print vendors to ensure production stays on time and is processed accurately.

• Interfaces with the corporate direct mail, loyalty marketing and internet teams on offer setup, analysis and special projects.

• Responsible for proofing direct mail, email, mobile, and web channels to ensure the correct offers are being sent to the right group of customers.

• Coordinates direct mail and email collateral reviews with internal stakeholders.

• Processes all redemptions after each promotion, event, gaming, dining, or hotel offer has concluded.

• Researches all offer related issues requested from both internal and external parties.

• Responds to customer questions regarding account information and offers via telephone and e-mail.

• Measures and reviews performance against annual business plan and its key priorities.

• Periodic review of results and ad-hoc analyses to highlight areas of concern through database querying software.

• Able to maintain composure in a fast-paced fluid environment.

• Works with advertising partners to develop and traffic advertising content.

• Assists graphic designers with advertising content when it comes to verbiage and placement.

• Works with print vendors to secure new collateral for advertising needs.

ADDITIONAL JOB DUTIES:

• Conducts analysis of tests and offer success as requested.

• Serves as the Super User for new systems implemented by corporate.

• Assists with sponsorships events and activities, making sure to highlight these events with our advertising partners.

• Acts as the advertising lead when manager is out of office.

• Assists with developing and posting content to all social media platforms, including but not limited to: Instagram, Facebook and Twitter

• Responds to customer complaints and inquiries through all social media platforms.

• Adheres to regulatory, departmental and company policies.

• Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.

• Acts as a role model to other employees and always presents oneself as a credit to Harrah's and encourages others to do the same.

• Other duties as assigned.

EDUCATION and/or EXPERIENCE:

• Advanced degree in Marketing, Business/Economics, Engineering, Accounting, Statistics or other technical field preferred.
• 2-3 years' experience in managing data driven-marketing campaigns is preferred

QUALIFICATIONS:

The requirements listed are representative of the knowledge, skill and/or ability required to fulfill the obligations of this position.

• Must possess excellent skills in project and people management, communication and writing

• Must have great attention to detail and motivation to drive projects to completion

• Must have working knowledge of Excel, Word, Access and query creation

• Must be able to read, write, speak and understand English

• Professional written and verbal presentation skills are necessary

• Must be able to learn new computer systems quickly

• Must have working knowledge of social media platforms (Facebook, Instagram, Twitter, ect.)

• Knowledge of media buying, and placement preferred.

• Able to operate in a team environment and represent the company in a positive way

• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to maneuver in all areas of the casino, bend, stoop, reach, kneel, twist and grip when necessary to complete the duties of the position

• Must be able to utilize a computer and operate in office environment

• Must be able to operate in a fast, multiple task environment, respond calmly and make rational decisions when dealing with customers and respond to visual and aural cues

DISCLAIMER:

Preference is given to Ak-Chin community members and members of other recognized Arizona tribes.

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).