Data Scientist

Data Scientist

Work Mode: Hybrid

Location: Hybrid at Kohler, WI

Opportunity

The Data Scientist, Performance Marketing is responsible for the management, development, and day-to-day operation of the omni channel marketing analytics team. This associate is a key resource in understanding point of sale data of customers, and deep dive analysis of sales trends influenced by marketing. They will be the data owner for retail, wholesale and direct to consumer (DTC) business channels and effectively communicate the insights gained from analysis to broader organization. They will also connect disparate data sources to form a cohesive and unified analysis from marketing platforms to site visitors to sale.

Specific Responsibilities

• Actively contribute to marketing discussions to support hypothesis testing including test design, implementation, and analysis.

• Compile information, develop correlations on historical data, run regression analysis and have ability to measure marketing impact on key KPIs across various business channels.

• Develop and maintain interactive reporting dashboards using existing reporting tools and Excel to communicate performance updates on key metrics and channels (i.e. paid, organic, and owned)

• Ability to understand MMM/MTA/Incrementality testing/causal impact measurements and draw relevant conclusions.

• Prepare summaries of relevant data for distribution to appropriate managers.

• Ability to manipulate data in a fast-paced environment to gather quick insights, visualize the data and generate interactive reports and dashboards.

• Conduct Matched Marketing testing and A/B testing to understand the effectiveness and efficiency of marketing pilots.

• Have a strong statistical background and keen analytical mind to provide insights from large and varied omni channel data sets to understand the significant impact on sales and web traffic due to different media tactics

Skills/Requirements

• Requires a master's degree in data and analytics or related field or minimum of 5-7 years hands on experience in the area.

• Understanding of the marketing funnel, return on ad spend (ROAS), onsite and off-site media targeting, and online and offline sales is a must.

• Must possess a keen analytical mind, planning capabilities, detail orientation, and a creative mindset.

• Must possess substantial skills in written and oral communication with all levels of management and with marketing agencies.

• Expert knowledge in visualization tools preferably Power bi, statistical platforms like R, Python, strong SQL skills and Microsoft applications like Excel, Power Point and Word

• Experience with Marketing platforms like Google, Meta, Pinterest, Incrementality analyses, media mix modeling is a must.

• Experience with customer journey mapping and segmentation is preferred but not required.

Travel

• Monthly travel to Kohler Co HQ in Kohler, WI, to conferences, and customer visits as needed, approximately 10-30%.

#LI-AT1

#LI-Hybrid

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $107,650 - $137,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.