Data Analyst 3, Marketing Optimization

Job Description

Nordstrom is reinventing the retail industry through the power of data and artificial intelligence. The vision for Data Science & Analytics at Nordstrom is to be the best data-driven fashion retailer in the world, and we win by rigorous and thoughtful application data science to solve strategic business challenges. Nordstrom's centralized Customer Analytics team focuses on supporting executive management with robust decision support data science. Here we build data science products and provide analytics consulting in support of strategic business decisions, including customer segmentation, marketing, company strategy, and digital experience. We work as the quantitative right-hand for the executive team with a passion for supporting data-driven decision making, a devotion to advanced techniques, along with a creative team spirit!

The Data Analyst 3 role on the Marketing Optimization Analytics team is responsible for collecting, analyzing and presenting data to improve decision making around short-term and long-term marketing performance and optimization. This role will work closely with multiple partners across the organization to drive performance through results insights, customer analyses and marketing strategy.

The ideal candidate is a self-starter and strong technical contributor who is always looking for new opportunities to solve business problems with data-driven tools. The individual should be highly curious about the business and possess the skills to unlock rich, nuanced insights from complicated data and communicate those insights in a way that drives positive business outcomes.

We are committed to building teams that reflect the diversity of our customers and active inclusion is core to how Nordstrom wins. We are an equal opportunity employer and encourage individuals from all backgrounds to apply. If the idea of making a difference in this vibrant intersection of fashion, data science, and technology excites you, join our world-class data science team!

A day in the life…

In this role, you will get to dig into the inner workings of marketing to support our media team (such as SEO, Paid Search and Shopping, Social, Display, and Affiliates). Your work will be crucial to support Nordstrom media team to meeting its goals by supporting optimization around marketing tactics and budgets.

• Deliver high-impact data products to drive insights and visualize marketing performance.

• Partner with marketing teams to identify the best measurement strategy and KPIs.

• Dive deep into complex business problems and provide insights on performance through hypothesis testing and monitoring trends in key metrics.

• Collaborate with Customer Analytics team and business partners to deliver high quality solutions and recommendations to a variety of problems within marketing and customer, responsible for campaign pre and post analysis, cohort analysis, incrementality test, experiment design, segmentation, performance measurement and more.

• Bring data to life through storytelling in a clear and meaningful way to audiences with mixed levels of technical expertise.

• Reconcile competing priorities from multiple stakeholders.

• Influence and support the standards and best practices of analytics.

• Use advanced analytical and statistical practices to create thorough and actionable insights.

• Proactively create partnerships with stakeholders on data analysis problems.

• Build SQL statements and data analysis with multiple tools (DBeaver, R, Python, Tableau, Excel, Snowflake, Google Analytics, etc.)

You own this if you have…

• Bachelor's degree in quantitative field (such as marketing, statistics, math, economics or related quantitative discipline). Advanced quantitative degree preferred.

• 5+ years of experience in an analytical role, responsible for analyzing complex data, drawing conclusions, and making recommendations, with a focus on Marketing Optimization Analytics.

• 5+ years of experience using Python/SQL/R programming languages (or equivalent) required.

• Marketing business knowledge, including Digital Marketing, CRM, Brand, PR, etc.

• Strong knowledge of statistical inference, forecasting and time series. 2+ years of experience in Marketing Attribution Models (Marketing Mix Models, Multi-touch attribution, etc.) preferred.

• Proficiency with graphics/visualization software (e.g., Shiny, ggplot, matplotlib, Tableau).

• Clear and effective written and verbal communication for individuals at all levels of analytical expertise.

You'll love this Job if You…

• are a self-directed individual who operates with passion, urgency, focus, and discipline
• have problem solving skills that are unparalleled
• are an adaptable team player
• are detailed-oriented with a knack for precision and accuracy in numbers and analyses
• are someone who appreciates diversity in all its forms
• are someone who appreciates a company that values and encourages work-life balance

We've got you covered…

Our employees are our most important asset and that's reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away

• Life Insurance and Disability

• Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.

2022 Nordstrom, Inc

Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

Pay Range Details

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

California, Washington, and New York: $89,000-$170,500 annually, Colorado: $89,000-$147,000 annually, Connecticut: $89,000-$147,000 annually, Hawaii: $89,000-$147,000 annually, Nevada: $89,000-$147,000 annually, Rhode Island: $89,000-$147,000 annually

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_16.pdf