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Customer Marketing Manager

Expired Job

JFR Staffing South Amboy , NJ 08879

Posted 2 months ago

Our client builds innovative communication apps that help people better enjoy their mobile-connected lives. They are looking to expand their Product-Marketing team with creative, talented, and passionate marketers who are committed to the growth of their existing products as well as new products they intend to launch.

If you have enthusiasm for delighting customers, driving user retention and reactivations, increasing Monthly Active Users (MAUs), and improving retention you may be a fit for this role. If your passion for Customer Engagement is matched by your commitment to a data-driven process of testing and optimization, you may also be a fit for this role. If your track record demonstrates how you have combined these passions to drive growth for companies, then they would like to learn more about you and your interest in working with them.

Responsibilities

As Customer Marketing Manager, you will focus primarily on increasing user retention. You will continuously look for new ways to drive user engagement, subscription upgrades, retention, and reactivations using high-tempo testing, data analysis, creative messaging, and marketing automation. You will architect and create targeted campaigns that delight customers, compelling them to gain more value from our client's products. You will leverage social media, email, SMS, and in-app messages to further drive customer engagement. Success as the Customer Marketing Manager is measured in increased retention rates, MAUs, and measurable increases in customer satisfaction.

You wont be alone. You will work with Product Managers, Data Scientists, Designers, Developers and Tech Support teammates to make sure your customer marketing engine is firing on all cylinders.

Must-Have Job Qualifications
  • 2-3 years of customer marketing, or channel marketing experience.
  • Proven track record of developing a multichannel campaign strategy that engaged and retained a core group of customers.
  • Exceptional writing skills; Ability to craft compelling copy quickly.
  • Experience writing and editing basic HTML and CSS
  • Experience architecting multichannel campaigns in a marketing automation platform
  • Demonstrated knowledge of marketing automation systems; LeanPlum, HubSpot, Marketo, or similar.
  • Proven data-driven approach to optimizing campaign performance and measuring ROI.
Nice-To-Have Job Qualifications
  • 1-2 years of mobile app marketing experience.
  • Experience in Growth Marketing; A/B, multivariate experimentation.
  • Experience crafting UX copy in apps, emails, or webpages.
  • Background in public relations or media.
What you can expect
  • Opportunities to grow.
  • An impressive, collaborative, fun place to work.
  • Co-workers who will make you feel like family, but challenge you to be your best.
  • Full medical/dental/vision package.
  • Generous vacation policy; work hard and take time when you need it.
  • A well-stocked kitchen with breakfast and lunch options almost every day.
  • An on-site gym facility with a wellness program.
  • A game room and lounge so you can relax and recharge as needed.
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Customer Marketing Manager

Expired Job

JFR Staffing