PURPOSE OF ROLE:
The Customer Insights Senior Analyst will own customer insights projects for a specific business area(s) such as Customer Experience Design, Digital, Pro, or Store Operations.
Works with manager to partner with key business stakeholders on strategic Lowe's initiatives, translating business needs into research plans, so that the customers is at the center of decision making.
Owns key areas for insights (e.g. merchandising, marketing, Pro), proactively looking for customer insights that solve key challenges.
Works with manager on research design and execution. Uses advanced research statistics for in-depth data analysis and customer models and summarizes key insights from the analytics, with manager guidance.
Uses principles of research and statistics of methodology, with limited guidance.
With some manager direction, integrates insights from multiple projects into more strategic insights to grow the Lowe's business. Shares business recommendations with Directors and VPs.
Partner with suppliers to bring in best-in-class research techniques.
Bachelor's Degree in Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field plus 3-5 years experience in market research field.
3-5 years experience in market research field.
3+ years working with analytic/research software (e.g. SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.).
2+ years proven business impact.
Proven ability to integrate multiple data points to bring powerful insights to the business.
Experience with Microsoft Office Tools (e.g. Word, Powerpoint, Excel)
Master's Degree in a related field (e.g. Master's in Marketing Research).
Experience working in a retail environment.
Concentration in relevant area (Psychology, Market Research, Statistics).
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.
For more information, visit Lowes.com.
Lowe's is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
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Lowe's Companies, Inc.