Customer Engagement Manager

The Mcclatchy Company Sacramento , CA 94204

Posted 7 months ago

McClatchy, a national leader in digital media, is growing rapidly in the digital space and delivering award-winning journalism in innovative ways. We are experiencing the most transformative period in our history.

Come Join McClatchy a place where you have a voice and the ability to impact our future!

Learn a little about us: This is McClatchy

McClatchy is looking for a talented individual to join our Digital Audience Development Team as our Customer Engagement Manager. If you love a challenge, and truly want to make a difference in the communities across the country, read on!

As our Customer Engagement Manager you will:

  • Focus on managing all aspects of customer engagement to acquire and retain subscribers and increase overall engagement with our products and content.

  • Consistently monitor and refine our customer journey flow to enhance our customer experience.

  • Be responsible for engagement across 30 markets and will work with a team of 20 Audience Development professionals across different time zones.

  • Be an individual contributor on our Engagement Team this position does not manage a team.

Location: The primary location for this position is either Sacramento CA or Raleigh NC. However, we may consider this position for Kansas City MO, Bellingham WA or Fort Worth TX.

RESPONSIBILITIES:

  • Utilize all available customer churn data to initiate programs aimed at reducing customer stop percentage

  • Develop strategic engagement campaigns for acquisition, retention, rewards, and education based on how and when we want people to interact with our products and content.

  • Troubleshoot website and app issues

  • Monitors the vendor relationships responsible for overall retention performance, productivity and efficiency

  • Responsible for data extracts and list management which are provided to vendors for various outbound campaigns

  • Work with Email Operations Manager to execute retention email campaigns

  • Develop & continually optimizing onboarding campaigns based on start types.

  • Develop & continually optimize campaigns to increase customer engagement.

  • Work within the Adobe Marketing Stack (AAM / Campaign / Analytics / Experience) to determine ways to create multimedia campaigns that increase engagement and increase retention.

  • Create and continually optimize campaigns to increase activation percentage among print combo subscribers.

  • Work with newsrooms to develop partnerships around engagement initiatives

  • Develop and maintain reports and analysis to measure sales, retention & marketing performance and market response.

  • Performs all budgeting functions for the department and operates within the department financial budgets.

  • Ensure consistency across all customer communication

Qualifications:

Required:

  • Bachelor's degree OR equivalent combination of education and experience.

  • 1 - 2 years' experience creating marketing campaigns

  • Familiar with digital space and understanding customer behavior

  • Understanding of the Customer Journey and how to target and segment customers based on level of engagement

  • Familiar with engagement strategies, customer retention tactics, subscriber acquisition strategies and Customer acquisition

Preferred:

  • Experience with managing outside vendor relationships

  • Experience with Adobe Marketing Stack (AAM / Campaign / Analytics / Experience)

  • Proficient in SEM, SEO, Email, Social, Feed Optimization and Affiliate Marketing

#LI-MK1


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Customer Engagement Manager

Petsmart

Posted 3 weeks ago

VIEW JOBS 2/7/2020 12:00:00 AM 2020-05-07T00:00 Job Description ABOUT OUR STORE: What better place to share your love for pets than in our stores? With so many opportunities under one roof, you'll be sure to find a career path that inspires you. As part of the Department Manager team, you'll ensure that the store runs smoothly—from head to tail. From motivating associates to ensuring we have the right product on the floor, our Department Managers drive the success of our stores by ensuring our customers have an engaging, personalized shopping experience. ABOUT YOUR ROLE: In a store as big as ours, we need all hands (and paws, wings and fins!) on deck to ensure we are operating efficiently. So, as a PetSmart Customer Engagement Manager, you'll help lead the store team in the following areas: * Pet Parent Engagement: You'll set the standards for customer engagement, ensuring that every pet and pet parent has a positive experience in our stores. You'll have fun getting to know the customers and their pets so you and the team can create a personalized shopping experience. * Associate Leadership: Our associates are key to making great experience in our stores. As the Associate Lead, you'll help to lead a team who are as passionate about pets as we are. You'll lead a team of retail and pet care associates who will ensure a safe, clean, and fun environment for our pets and pet parents. * Overall Retail Initiatives: Creating an exceptional customer experience is a top priority for all our leaders. From ensuring our associates have extensive knowledge of pet solutions to building connections with pet parents, our leaders ensure a safe and fun environment in our stores. ABOUT YOUR CAREER: Just like we're there for pets at every stage of their lives, we'll be with you at every stage of your career, too. With PetSmart, you will have opportunities to: * Gain experience in a different business unit—from the store to the salon or the Pets Hotel * Develop your leadership skills as an Assistant Manager or Store Manager * Tackle the challenge of a new store opening * Transfer to any one of our 1600 stores nationwide THE WARM AND FUZZIES: We've highlighted job responsibilities as best as we could above—but the best parts of working at PetSmart can't be fully described in the job description. * It's the excitement you feel when you help a little one pick out his very first fish. And not just any goldfish, but that one, right there, no not that one, this one, yea! * It's the relief Rosie feels when you help her mom select the best food for her upset tummy and her delight when it turns out to be chicken flavored!! * It's the pride of the giving Mickey a makeover in our salons watching him strut his stuff on the way out. Paws off, ladies, he's taken! * It's the joy of reuniting Frankie with her family after a fun stay in our Pets Hotel. * It's the celebration of Bella's birthday, Gizmo's graduation from puppy classes or Ace's adoption. * It's the little things we do that add up to really big things that pets need. Working at PetSmart is not a job, it's a community of those who work together for the love of pets. Apply now to experience a career that loves you back. We look forward to seeing your application to join our Department Management team! Similar Job Titles – Store Manager, General Manager, Associate Leader, Team Leader, Team Lead, Leader on Duty, Senior Team Leader, Retail Manager, Assistant Store Manager, Assistant Store Manager, Associate Leader, Merchandise Team Leader, Inventory Team Leader, keyholder, pet hotel, boarding, PetsHotel This job summary is intended to describe the general nature and level of work associates/leaders assigned to this job perform. It is not intended to include all duties and responsibilities. You will be provided a copy of a job description for the actual position you are hired in to. PetSmart is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial or local law. The employer will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring. Petsmart Sacramento CA

Customer Engagement Manager

The Mcclatchy Company