At Abercrombie & Fitch, quality is in our roots and we're on a mission to honor this rich heritage. With an unwavering focus on our customer, we strive every day to deliver a unique and welcoming experience, whether in our stores or online. Our three global brands, Abercrombie & Fitch, abercrombie kids and Hollister Co., are the embodiment of our passion for the incredible product. At the heart of it all is our amazing 500-acre campus, nestled just outside of Columbus, Ohio. With an open workspace, inspiring views, and even a place to gather as a team around the fire pit, our Home Office fosters a diverse and inclusive culture that consistently seeks the input of our associates and focuses on the future. We are looking for leaders, visionaries, and creatives who are willing to roll up their sleeves and write the next chapter in our brand's legacy.
The Customer Marketing Analyst is responsible for advanced campaign development, analysis, and data-driven insights; enabling the creation and execution of actions that drive increased revenues and margins. This position is responsible for identifying and targeting customer segments for direct marketing campaigns (email, SMS etc.) that maximize ROI. This position is responsible for all aspects of an individual campaign set up including offer set up, audience selection, testing plans, quality assurance and program performance measurement activities. This position is also responsible for analyzing customer data and generating insights which improve the customer experience and drive customer acquisition, sales and retention.
What will you be doing?
Ideation, development, execution, and optimization of marketing campaigns designed to reduce deactivations, drive loyalty, and increase revenues
Identification of target audiences by working cross-functionally with other teams and agency to gather insights which will improve targeting efforts and generate buy-in for targeting decisions
Coordination with cross-functional and vendor teams to ensure flawless marketing campaign delivery; including database targeting & data quality, legal, accounting, etc.
Ensure all campaigns are set up and executed according to appropriate specifications and rules
Manage the delivery of creative campaign requirements on brief, on budget, and on time
Development of standard reports and presentations on all campaign key performance indicators, administering accurate test and control studies and presenting the results to management as required
Establish and track ongoing success metrics for various customer marketing initiatives and relate them to return on investment
Ensure that disparate customer marketing projects are linked in terms of data, processes, skills, and deployment methods
Effectively communicate results to management and cross-functional partners on a regular basis
What will you need to bring?
3+ years of customer marketing database experience with a successful track record, either in-house or at an agency/consultancy
SQL required, SAS a plus
Must have attention to detail with a strong focus on analytics
Strong project management and inter-departmental coordination skills
Highly motivated with ability to thrive in a fluid and demanding environment
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY / AFFIRMATIVE ACTION EMPLOYER ABERCROMBIE & FITCH CO. 2012
Abercrombie & Fitch Co.