Cu-Icar Marketing And Communications Manager

JOB SUMMARY:

The Marketing and Communications Manager serves as a critical collaborator on the Clemson University International Center for Automotive Research (CU-ICAR) team. Responsible for the development and execution of all strategic marketing and communications initiatives, and overall CU-ICAR brand management with the express goal of enhancing campus visibility and reputation. Serves as primary liaison to external media outlets. Plans and executes logistics for on and off-campus CU-ICAR-related events. Performs other duties as assigned.

JOB DUTIES:

30%

• Essential

• Campus Marketing Management:

Collaborate with the greater Clemson University Marketing and Communications team to develop and execute an overarching strategy designed to promote campus research initiatives, student recruitment, industry/governmental partnerships and other campus activities and opportunities. Work closely with the real estate broker organization (if any) and other economic development organizations on tools to attract industry to the CU-ICAR innovation campus. Manage CU-ICAR's digital presence to ensure consistent messaging and alignment with organizational goals. Monitor and analyze communication metrics and KPIs to assess the effectiveness of marketing strategies and tactics, providing insights and recommendations for continuous improvement. Develop and manage CU-ICAR's annual marketing budget, collaborating with key stakeholders to align financial resources with strategic objectives, campaign priorities, and performance targets.

25%

• Essential

• Content Creation:

Engage with key stakeholders, such as faculty, researchers, students, and industry partners, to identify compelling stories and content opportunities that showcase CU-ICAR's impact and innovation in automotive engineering, technology, and sustainable mobility. Create engaging and informative content, including articles, press releases, blog posts, social media posts, videos, and presentations, adhering to brand guidelines and messaging frameworks

20%

• Essential

• Media and Industry Relations:

Cultivate and maintain relationships with media outlets, journalists, bloggers, and industry influencers to secure coverage and promote CU-ICAR's thought leadership in automotive research and education. Maintain critical databases in support of marketing, including key industry and partner contact information. Develop and manage prospect database.

20%

• Essential

• Event Management:

Plan and coordinate promotional events, workshops, webinars, and conferences to enhance CU-ICAR's visibility and attract prospective partners, sponsors, and stakeholders. Support CU-ICAR presence at key strategic national events as identified by campus stakeholders. Coordinate and provide support for Deep Orange project vehicle showcase opportunities.

5%

• Essential

• Special Projects:

General public outreach creating increased awareness in the community. Supporting campus activation and community among tenant partners.

MINIMUM REQUIREMENTS:

Education

• Bachelor's Degree

Work Experience

• 5+ years

RESPONSIBILITIES

JOB KNOWLEDGE

Firm Job Knowledge

• Firm working knowledge of concepts, practices and procedures and ability to use in varied situations

SUPERVISORY RESPONSIBILITIES

Supervises Student Workers only

• Supervises Student workers only

BUDGETARY RESPONSIBILITIES

Provides Budget Input

• Provides input into the budgeting process, and oversees fund allocation.

PHYSICAL REQUIREMENTS:

50%

• Stand for prolonged period

50%

• Sit (stationary position) for prolonged period

50% - Walk or move about

50% - Use hands or feet to operate or handle machinery, equipment, etc

50% - Ascend or descend (i.e. stairs, ladder)

50%

• Position self to accomplish task (i.e. stoop, kneel, crawl)

50%

• Communicate, converse, give direction, express oneself

50% - Recognize or inspect visually

50%

• Move, transport, raise or lower

50%

• Extends hands or arms in any direction

50%

• Perceive, observe, clarity of vision

WORKING CONDITIONS:

50%

• Mechanical hazards

50%

• Electrical hazards

50% - Overnight Travel

WORK SCHEDULE:

Standard Hours:: 37.5/week

COMPENSATION INFORMATION

Expected Salary Range: $ 54,974.00 - $ 90,000.00

Salary is dependent upon several factors including, but not limited to, a candidate's previous experience, knowledge, skills and performance in accordance with Clemson's compensation guidelines.

ESSENTIAL PERSONNEL LEVEL

Normal Operations

Required to follow emergency facility closure directives, and not normally expected work on-site during emergency situations.

JOB LOCATION:

Clemson, SC

APPLICATION DEADLINE:

July 9, 2024

MILITARY AND VETERAN:

MILITARY EQUIVALENCY:

Clemson University is proud to allow educational equivalency for military technical certifications and trainings that directly relate to the job duties.

VETERAN PREFERENCE:

South Carolina is making our Veterans a priority for employment in state agencies and institutions.

State policy for veteran preference states that for qualifying, full-time permanent positions, a veteran applicant may receive preference if they meet the job's minimum qualifications, were discharged under honorable conditions from the military, and submit their DD-214 for confidential review by the Office of Human Resources.

To claim Veteran Preference for qualifying positions, email hrjob@clemson.edu upon submission of your application.

CLOSING STATEMENT:

Clemson University is an AA/EEO employer and does not discriminate against any person or group on the basis of age, color, disability, gender, pregnancy, national origin, race, religion, sexual orientation, veteran status or genetic information.

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