CT Lottery Broadcast Director

Tegna Hartford , CT 06183

Posted Yesterday

The Opportunity

Premion, a fast growing, leading "Over-the-Top" advertising and media business, seeks an experienced Sr. Sales Planning Manager to help with Sales Planning strategy in Premion's National Sales team. The position oversees a team of sales planners and assists them in the execution of media plans and proposals. The Sr. Sales Planning Manger also develops and executes inventory and pricing strategies for Premion's national sales channel. The right person for this role is a self-starter who enjoys being a team leader and thrives in a dynamic, fast-paced, collaborative environment, wants an opportunity to make a significant impact, and jumps at the chance to take on new challenges. The role reports to the Director of Pricing & Planning.

Location

New York City

Responsibilities:

  • Manage a team of sales planners who work collaboratively with account executives and sales assistants to plan and execute client OTT advertising needs

  • Identify process improvements that will make planners more effective and efficient in the pre-sales process

  • Propose creative campaign solutions to meet complex client advertsing needs, and train staff to do the same

  • Provide an escalation point for Regional Sales Directors and Regional Sales Managers to problem solve any questions or issues

  • Strategize and build custom audience solutions that meet client needs; create, deploy, and manage 1st and 3rd parting audience segements on a Data Management Platform (DMP)

  • Key stakeholder in the decision making and analysis of CPMs and business margins through our custom quote review

  • Work closely with the sales and marketing teams on best in class strategic pre sales initiatives. Includes but not limited to creating and completing RFIs, RFP market research, media plans, and proposal decks

  • Develop, train, and communicate departmental and sales channel materials, resources, and tools

Job Requirements

Requirements:

  • Bachelor's degree in marketing, business, or related field

  • 7+ years pre-sales, media planning, and or account management experience in Linear and/or Digital advertising

  • 3+ years of management experience

  • Understanding of complex request for proposal (RFP) processes and requirements

  • Ability to handle multiple tasks and effectively solve problems

  • Exceptional organizational, project management, communication, and interpersonal skills

  • Mac and PC proficient, especially for presentation and proposal development

  • Proficient in Microsoft Office

  • Salesforce experience a significant plus but not required

  • OTT media experience is a MAJOR plus but not required

Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform - in just one easy transaction.

Premion's advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit [ Link removed ] - URL blocked - click to apply.

TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

[ Link removed ] - URL blocked - click to apply

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CT Lottery Broadcast Director

Tegna