Ford Motor Company Dearborn , MI 48120
Posted 2 months ago
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers' businesses thrive today and into the new era of electrification.
In this position...
Cross Vehicle Product Marketing Lead for Ford Pro's predominantly commercial vehicle portfolio.
Ford Pro's customer base has significant consideration of uniformity within their fleets - business buy 1-100+ vehicles per year, across many segments and even across OEMs. To this end, the customer expectation of the vehicle content, functionality, services, even appearance are of a higher order importance. Uniformity and consistentency throughout the porftfolio has the benefit of simplifying the user experience, and also simplifying our internal PD workload. This role is at that intersection - identifying content which should be decided holistically - and being the voice to carry that signal throughout the company.
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?
What you'll do…
Lead Pro efforts to prioritize holistic content across the commercial vehicle portfolio
Lead Interface with internal Ford teams as the voice of holistic prioritization - tech, program, internal product marketing, etc.
Input to be provided includes prioritization of product configurations, battery pack lineup, high want fleet features/fleet only options, optimization of offering strategy for commercial (including tech stack, DAT, IVI, connected & charging services, etc.), analysis of complexity and cost reduction implications
Working with wider product marketing and pricing teams, provide guidance on commercial-specific volume, revenue, mix analysis for each key program milestone and market equation
Lead efforts to identify communized customer needs; and push those into the system across programs
Areas include vehicle content (ADAS, tech, displays, controls etc.) and also support role towards future services car parc growth (elec arch etc.)
Predominantly a forward model role, but will also be responsible for now time frame issues that arise
What you'll do…
Lead Pro efforts to prioritize holistic content across the commercial vehicle portfolio
Lead Interface with internal Ford teams as the voice of holistic prioritization - tech, program, internal product marketing, etc.
Input to be provided includes prioritization of product configurations, battery pack lineup, high want fleet features/fleet only options, optimization of offering strategy for commercial (including tech stack, DAT, IVI, connected & charging services, etc.), analysis of complexity and cost reduction implications
Working with wider product marketing and pricing teams, provide guidance on commercial-specific volume, revenue, mix analysis for each key program milestone and market equation
Lead efforts to identify communized customer needs; and push those into the system across programs
Areas include vehicle content (ADAS, tech, displays, controls etc.) and also support role towards future services car parc growth (elec arch etc.)
Predominantly a forward model role, but will also be responsible for now time frame issues that arise
Ford Motor Company