Cross-Channel Campaign Management Tool Manager

Description

As Manager of the Cross-Channel Campaign Management Tool, you will play a vital role in driving the successful implementation and execution of our Campaign Management Tool. You will be responsible for the strategic roadmap and vision of this technology working closely with Marketing Managers and the Product Owner. As the Cross-Channel Campaign Manager you will be heavily involved in the implementation of the tool and ultimately responsible for the successful adoption and execution of the tool. You will lead a team of power users responsible for the day-to-day execution of marketing campaigns via the tool including audience selection, data segmentation and identifying optimization opportunities. If you have a passion for marketing and related technologies, a strong analytical mindset and thrive in a dynamic, results-driven environment, this is the role for you.

Primary Responsibilities include:

• Partnering with the Product Owner on the implementation and integration of the campaign management tool

• Leading adoption and training of the campaign management tool

• Possessing a deep understanding of change management principles and methodologies to facilitate successful organizational transitions

• Managing a team of power users responsible for the execution of marketing initiatives across various platforms, including email, SMS and mobile/online banking container spaces

• Leveraging data to analyze campaign performance and make data-driven decisions to optimize and improve future campaigns

• Ensuring campaigns comply with relevant regulations and policies governing marketing activities

• Partnering with the Product Owner, ensure optimal performance, data integrity and system availability

• Collaborating with marketing teams to develop, execute and optimize campaigns

• Identifying opportunities with AI to drive improved marketing performance

• Creating and maintaining documentation, including standard operating procedures and user guides

Qualifications:

Required skills/Experience:

• Proven experience in marketing technology implementation, administration, and management

• Understanding of marketing principles, customer journey mapping, and digital marketing strategies

• Strong critical thinking and problem-solving

• Proven communication and collaboration skills, with the ability to work effectively across cross-functional teams

• Experience with agile methodologies

• Strong organizational and project management skills with acute attention to detail

• Experience managing a team

• Ability to adapt to a fast-paced environment and manage multiple projects simultaneously

• Experience with agile methodologies

Education/Certificates:

• Bachelor's degree in Marketing, Information Technology, Computer Science, or a related field

• 5+ years of experience in marketing applications; integrating with multiple channels including EM, SMS and web

• Experience working in JIRA & Confluence

• Proficient with Microsoft Office (Word, Excel, Outlook, PowerPoint)

Hours and Work Schedule

Hours per Week: 40

Work Schedule: Monday - Friday

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Benefits

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.

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Awards We've Received

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Human Rights Campaign Corporate Equality Index 100 Award

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