It's The Moment Of The Century
Here at Organifi, we're trailblazers. We've paired a reliable brand, with a direct response customer "capture" model. Now it's time to grow our team. We're looking for a breakout, talented CRO manager who lives and breathes conversion rate optimization. You'll be working with 10 million drooling web page visitors per month. Their wallets are open. Their fingers are poised and pruned to punch in those beautiful 16 digits. Can we trust you with this responsibility?
We move rapidly. This is your opportunity to finally carve a name for yourself, or to escalate your own personal notoriety. If you're an "A-PLUS" CRO manager, if you feel like you're a notch above the others, if you have ever thought "I was born for this," then please keep reading:
We'll hit the 100 million dollar mark in the next 12 months. You know what comes next. Will you be the catalyst? Will you be the missing puzzle piece that helps Organifi reach 1 billion dollars in revenue? If you think so, here's what we'll start you off with:
Are YOU The Right Fit?
You need to be a top performer. Is that you? If you think so, then you're probably not. Now if you KNOW so, then ask yourself if this sounds familiar: Are you tired of glass ceilings in your current job? Do you feel held back? Are you curious about what you're REALLY capable of?
Think deep. Have you ever wanted to be a part of the thrill? Are you inspired by the story of the Silicon Valley startups? Do you envy the excitement of the 'accidental billionaires' who will be remembered for centuries? Scalable businesses change the world more than political movements, more than nations, even more than religions.
Do you hate offices? Great, you can work from home. Grab your headset and join us on zoom for daily meetings. We also use Asana and Slack for smooth management and communications. Work from your living room couch in your comfy pajamas, or from Lake Como in Italy if you like.
Do you crave culture? Great, join us in San Diego. We have a 14,000 square foot complex with a gym, shower, free snacks, coffee, arcade games, ping-pong, and even mid-day yoga classes. Special guests come in once a month to educate on a range of unique topics too, like meditation, mindfulness, fitness, spirituality and personal development.
Want more freedom? Take unlimited vacations, paid. That's right. Prove yourself here, and you're treated like a king, queen, emperor, or whatever you like. Several of our top performing team members have taken year-long, multicontinental trips, while making their own hours.
Organifi Isn't Just A Company. We're A Movement
Everything Organifi makes is 100% USDA certified organic. We're proud of that seal, and it's NOT cheap. It's not cheap for the farmers to grow organically, and they don't make it cheap for us. Does it matter? Absolutely! There are hundreds of thousands of carcinogenic, cancer-causing chemicals sprayed on non-organic produce yearly. We're here to provide 5 Star, top notch, premium quality ingredients in a method that's quick, and obviously, delicious. That means our product is not priced cheaply. So our media buyers and acquisition team MUST all be A players, and that includes you.
Here's what we need from you:
Develop and manage the CRO team's process to achieve department goals for exponential growth
Manage key conversion points and KPIs in the marketing funnel
Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan
Manage and optimize PDP pages, landing pages, funnels, website calls-to-action (CTAs), and lead-generating forms
Manage and develop additional CRO Funnel Managers
Collaborate with teams responsible for all traffic generation in order to optimize each conversion path
Ability to create briefs and assign changes to teams based on test results to optimize conversion paths
Increase conversion rates, revenue per visitor, AOV and decrease CPCs and CPA in conjunction with media buyers
Create a clear process road map to increase funnel marketing efficiencies
Leverage multiple platforms to gather data for analysis
Generate comprehensive reports, analyze results and map a plan to improve results
Monitor industry trends and new product offerings to stay up to speed and ahead of the competition
3+ years experience managing CRO strategy
Strong experience with web analytics, A/B testing, marketing tactics and growth hacking
Proficient in ecom platforms like Shopify and Clickbank
Strong team building and development skills required
Good time management skills, self starter
Ability to multitask and work cross functional with teams
Strong interpersonal and communication skills
Critical-thinker and problem-solver
Proficient in google tools (GA, GO, GTM)
Proficiency with Hotjar tracking and analysis and other CRO technologies
Strong sense of curiosity that pushes you to read, ask questions, research, and dig deep into what makes people tick (understanding of user psychology)