CRM Specialist

Auto Plus Pep Boys Philadelphia , PA 19132

Posted 2 months ago

Overview

Icahn Automotive Group LLC (Icahn Automotive) was formed by its parent, Icahn Enterprises L.P. (NASDAQ: IEP), to invest in and operate businesses involved in aftermarket parts distribution and service. Our businesses have a singular focus: provide premium automotive parts and services at a great value. The businesses of Icahn Automotive today consist of Pep Boys automotive aftermarket retail and service chain, Auto Plus automotive aftermarket parts distributor, Precision Tune Auto Care owned and franchised automotive service centers, and AAMCO Total Auto Care franchised service centers. The businesses of Icahn Automotive total over 22,000 employees, over 2,000 company-owned and franchise locations and 25 distribution centers throughout the US, Canada, and Puerto Rico.

Duties & Responsibilities

  • The CRM Specialist is a key member of the marketing team who will be integral to the implementation of new programs and campaigns oriented towards the overall goal of increasing customer retention for the Pep Boys business. Responsible for the execution of direct mail, email, and SMS campaigns, essential tasks include:

  • Project managing the development of assets including writing creative briefs and resolving feedback.

  • Coding campaign audience files leveraging segmentation models, geographic information, and transaction data.

  • Providing quality control for email, direct mail, and SMS channels; deploying email campaigns through agency platform.

  • Compiling and analyzing metrics on campaign performance, providing learnings to Senior Manager, CRM Marketing.

  • Additional responsibilities include:

  • Daily communication with agency partners on cross-functional projects.

  • Coordinating marketing support for Pep Boys credit card program.

  • Processing invoices and maintenance of PO database.

  • Ad-hoc duties as required.

Knowledge, Skills, and Abilities

  • Solution-oriented with strong analytical and strategic capabilities.

  • Excellent oral and written communication skills.

  • Exemplary attention to detail.

  • Cross-functional ability; excels at working on technical and IT-oriented projects.

  • Adept time management and organizational skills.

  • Ability to learn and adapt quickly.

Experience and Credentials

  • Bachelor's degree in marketing.

  • 1-2 years of experience in marketing.

  • Background in HTML/CSS preferred.

  • Background in database programming languages such as SQL

  • Proficiency in Microsoft Word, Excel, and PowerPoint.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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CRM Specialist

Auto Plus Pep Boys