CRM Product Manager

Key Duties and Responsibilities:

• Product Ownership: Takes full responsibility for the management and functionality of the HubSpot CRM platform. This includes prioritizing and implementing updates and enhancements to ensure the CRM meets the organization's needs.

• Requirements Translation: Works closely with various stakeholders to understand new business programs and processes. They then translate these requirements into technical specifications to be implemented within HubSpot.

• Expand CRM services into other business unites: Expanding HubSpot services to support additional departments.

• Implementation: Oversees or directly handles the configuration and customization of the CRM system to align with new processes and program requirements.

• Data Analysis and Reporting Leadership: Leads the efforts in analyzing CRM data to extract insights and drive business decisions. Develops and maintains reports and dashboards that provide valuable business intelligence to stakeholders.

• Performance Measurement: Incorporate specific performance metrics or key performance indicators (KPIs) to gauge CRM effectiveness, such as adoption rates, data accuracy, customer engagement, and return on investment (ROI).

• System Integration: Expand on responsibilities to include seamless integration with other systems in the organization's tech stack, enhancing operational efficiency and data flow.

• Continuous Enhancement: Emphasize the proactive approach to continuous improvement, staying abreast of industry trends and identifying opportunities to optimize CRM functionality.

• Project Management Proficiency: Highlight project management skills essential for prioritizing tasks, managing timelines and budgets, and overseeing the successful execution of CRM projects.

• Perform other related tasks and assignments as required.

Experience and Skills:

Education & Experience:

• Bachelor's degree in marketing, computer science or related field or equivalent experience

• 8 or more years' experience.

• Extensive experience with CRM - HubSpot or Salesforce

• HubSpot or Salesforce certifications are a plus

• Experience with reporting tools - Tableau, Google Analytics or MS Power BI

Skills & Abilities:

• Technology skills in CRM software programs.

• Demonstrated experience developing cutting edge strategies and leading implementation through an organization.

• Social and emotional awareness to tailor interactions for individual customers.

• Strong problem-solving skills Exceptional verbal and written communication skills.

• Extensive product knowledge.

• Ability to collaborate well with other customer care team members in a consensus-oriented workplace.

• Analytical and data driven.

• Ability to work in a fast-paced environment while managing multiple tasks.

• Must be detail oriented, with the ability to maintain details with time-sensitive projects.

• Reliable, dependable, works with a sense of urgency.