Key Responsibilities ? Liaison with the IT team and CRM team on database structure, data tables and setting up business rules. ? Expert on customer data tables and architecture. ? Develop standards, policies, and protocols for how the database is used ensuring data quality and maintenance. ? Oversee the daily operation of the customer database. ? Manage day-to-day and on-going data business rules, refinement and creation for CRM programs. ? Contribute to the development and evolution of all data processes and documentation. ? Manage overall health of the database by ensuring current guest information, opt-in and opt-out data status is correct. ? Partner with customer database partner and IT on maintaining data conversion rules, security and data entry standards. ? Manage the quality and consistency of data capture across all guest touch points. Optimize enrollment process for all CRM guest capture initiatives, including loyalty, email and text programs. ? Work with the internal team to create and implement a preference page for guests. ? Track and report on analytics and conversion activities to evaluate CRM strategy, including frequency, audience and content. ? Create custom reporting including audience, offers, messaging, creative, deliverability, open rates, click thru rates, conversion as well as subscriber list growth and health.
Set up automated reporting as requested. ? Research and maintain knowledge of third-party tools already in use and research other tools to meet organizational needs. ? Serve as a technical expert when internal team seeks customer database platform and campaign system guidance. Contact
Skills And Qualifications ? Technical savvy working with customer databases, data appends and analysis, segmentation and CRM platforms. ? Knowledge of A/B testing, messaging, and post-campaign analysis. ? Familiarity with appending external data sources. ? Strong attention to detail and problem-solving skills are required. ? Excellent written and oral communications skills; user training experience. ? Excellent team player and interpersonal skills. ? Ability to produce reports and derive valuable insights and analysis. ? Self-motivated and driven. ? Ability to thrive in a fast-paced environment managing multiple deadlines. ? Results-driven with exceptional detail and knowledge of database metrics. Education And Experience ? 3+ years customer database management ? Proven work experience as a CRM Operations Manager along with proven experience working within CRM/Email marketing and campaign management tools. ? Experience with campaign segmentation and external tracking. Contact
Employment Type: Full Time
Robert Half Technology