CRM & Marketing Manager

Loews Hotels Nashville , TN 37201

Posted 3 months ago

Headquartered in New York City, located in midtown Manhattan on New York's famed Eastside, our Loews Hotels & Co Home Office teams provide support to all our properties throughout the United States and Canada. Our talented teams provide guidance over strategic planning, operations, revenue management, communications, marketing, finance, human resources, and information technology.

Support the evolution of Loews Hotels' direct marketing, CRM and customer growth strategies in an effort to increase direct marketing efficiency through integrated channel marketing, optimize guest profiles, increase guest retention rates, and lower cost of acquisition. Look to marry data-driven testing, strategies and tactics with on-brand marketing assets to create a compelling and consistent customer commercial journey. This role will be based out of New York City OR Nashville.

Job Specific:

  • Analyze and act on CRM and marketing campaign data including strategic analyses of the customer database to shape channel marketing strategy, the development of specific marketing communications, and optimization of future campaigns.

  • Collaborate with Director of CRM to become fluent in the CRM technical integrations and workflows, and facilitate planning between partners and internal departments involved in technology- and data-driven CRM initiatives.

  • Support evolving customer acquisition and retention concepts across leisure and business segments including behind-the-scenes technical workflow components, and development of messaging to bring concepts to life for consumers.

  • Produce a variety of personalized, marketing communications, including frequent marketing emails, based on customer segmentation and lifecycle.

  • Liaise with e-commerce and brand marketing to help execute marketing messages across all channel marketing touchpoints, including writing and implementing website copy as needed.

  • Work directly with regional and hotel marketing teams to understand hotel-specific business needs and value propositions to layer in hotel-level marketing messages.

  • Coordinate and own components of all transactional email processes, business rules and content.

  • Work closely on specific initiatives with CRM agency partners, involving technical and marketing components.

General:

  • Other duties as assigned

Qualifications:

The individual must possess the following qualifications and be able to explain and demonstrate that s/he can perform the essential functions of the job, with our without reasonable accommodation.

  • Five or more years experience with customer relationship management marketing strategy, multi-channel marketing or other relevant marketing experience.

  • Strong analytical skills and experience leveraging data to drive strategy and optimization

  • Ability to develop marketing communications strategy and tactics

  • Effective internal communications skills to all levels of the organization and coordinating with agency partners

  • Excellent written and oral communications skills

  • SEO background a plus, or interest to learn and implement best practices

  • Project management, including timeline and workflow management

  • Adaptable personality with interest in a variety of aspects of marketing

  • Self-starter with effective organizational skills

  • Comfortable working autonomously

Education: Bachelor's degree required, preferably with course work in: marketing, CRM, communications


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CRM & Marketing Manager

Loews Hotels