CRM Marketing Director

Lending Club San Francisco , CA 94118

Posted 2 months ago

LendingClub (NYSE: LC) was founded in 2007 under the belief that a technology and data-driven marketplace can improve the way people access and invest in credit, creating value for both sides. Since then, we've helped millions of Americans take control of their debt, pursue their dreams, and invest in their future all in a fair, transparent, and affordable way. Today we're the world's largest online credit marketplace, facilitating billions of dollars in loans annually, and we're leading the governance of a new industry by developing ethical, responsible ways to bring greater value and better opportunities to our members. Everyone deserves a better financial future and our team is committed to making that a reality.

LendingClub is seeking a CRM Marketing Director who will utilize data to raise our marketing effectiveness. Your primary focus is to improve conversion, unlock process efficiencies, and deliver a better customer experience through the strategic use of marketing data. You are a versatile, well-rounded marketer who collaborates well and understands the roles of contributors and partners across a range of projects.

Working in partnership with the team and as a hands-on contributor, you build relationships across departments in support of the personal loans product. Success requires continuous engagement with marketing channel managers and business partners such as product management, data services, and vendor management.

Key Responsibilities

  • Devise a flexible, multifaceted segmentation strategy to allow for hyper-targeted personalized campaigns.

  • Develop an overall marketing automation strategy for the Borrower Marketing business.

  • Apply your expertise with integrating data and a deep understanding of marketing technology and campaign execution processes

  • Identify new ways to employ user-level data, and design and implement tests to quantify lift. Communicate business impact, and drive process changes where prudent.

  • Discover and integrate third-party data sources that can supplement our in-house client profile data.

  • Enable consistent, efficient access to data.

  • Coordinate multichannel messaging and content strategy for prospects, working closely with product marketing and the channel managers for digital, email, direct mail, and partnerships.

  • Manage the multichannel strategy for marketing to repeat borrowers and previous applicants.

  • Partner with marketing analytics team to establish critical metrics and reporting for multichannel initiatives.

Required Skills and Experience

  • 3 years of experience in audience creation, targeting, selection, campaign execution across marketing channels

  • Understanding of CRM, customer attributes, and campaign engagement data

  • Proficiency with relational databases, with a working knowledge of SQL

  • Experience with paid acquisition channels such as Paid Search, Paid Social, and Display with deep knowledge of channel-specific metrics and measurement

  • Experience with email program management using a major ESP

  • Bachelor's degree in relevant field

Preferred Skills:

  • Experience with the Salesforce Marketing Cloud (ExactTarget)

  • Experience with SAS and advanced SQL, with the ability to join data across multiple tables and environments

  • Familiarity with the consumer lending industry

LendingClub is an equal opportunity employer and dedicated to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe that a variety of perspectives will make our teams and business stronger, as we work together to transform the traditional banking system.


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CRM Marketing Director

Lending Club