CRM Marketing Coordinator

The CRM Marketing Coordinator is responsible for supporting North America CRM strategy development, execution, and reporting for specified owned brands - Fossil (US, Canada), Watch Station (US, Canada), Skagen (US), and Michele (US).

Primary Responsibilities:

• Project manage e-mail marketing programs using the CRM Email Briefs and Workfront management tool and maintain the e-mail SmartSheet marketing calendar

• Proactively monitor all required assets needed by developers to build all upcoming email campaigns have been delivered in a timely manner and provide alert for any campaigns at risk

• Oversee QA process for email campaigns to ensure content is accurate, links are functional, and maintain accessibility standards.

• Open up workfront jobs and provide task due dates for cross functional teams

• Partner with HTML email coding partner to execute email builds (timeline, coding guidance, Salesforce Marketing Cloud (SFMC) content builder, pre-deployment QA testing, etc.)

• Support development and execution of CRM tests to drive performance optimization

• Build weekly dynamic content and any new personalization opportunities

• Pull weekly, monthly and quarterly performance analytics & insights, share key learnings with CRM team

• Analytics resources include: Google Analytics, Salesforce Marketing Cloud, Tableau, etc.

• Build and maintain strong relationships with global teams, vendors/partners, and cross-functional departments

• Provide additional reporting/admin task support to the team to meet deadlines and targets

• Execute A/B testing plans with guidance from CRM team

• Maintain email calendars are up-to-date with any promotional updates and provide solutions for sudden changes to promotional calendar

• Maintain and pull new audience segments for upcoming tests

• Support and work closely with Email Specialist on any upcoming tests and/or enhancements