CRM Manager

Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and fun-loving team members, and are looking for a CRM Manager to come join our New York based headquarters. Our HQ Office is located in Lower Manhattan and our teams are on-site 3 days per week.

Position Overview

We are seeking someone with an analytical marketing mind to drive multi-channel retention efforts. This individual will report to the Director of CRM and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, leveraging iterative testing and data analysis. This is a great opportunity for someone with a strong background in email marketing and SMS.

Primary Responsibilities

• Manage daily operations of the CRM program, including but not limited to developing CRM marketing calendar, execution and deployment of email/SMS campaigns, and analysis and optimization of key business metrics within retention channels

• Compile, analyze and deliver weekly, monthly, quarterly, and yearly reports and insights to identify optimizations within the current CRM program

• Manage overall list health, engagement, and deliverability

• Help strategize and test within customer targeting and segmentation

• Assist in the development, execution, and evaluation of A/B testing across channels to develop best practices playbook

• Understand and monitor the competitive landscape for direct-to-consumer retention marketing and the CRM space

Qualifications, Skills, & Experience

• Bachelor's Degree in Marketing/Communications or related field

• 3-5 years' experience in CRM/email marketing

• Demonstrated alignment with Tommy John's Core Values: Humble, Adaptable, Mindful, GSD, & Curious

• Experience implementing and managing email and SMS campaigns driven by personalization, behavioral data, and customer segmentation

• Experience working with an ESP and third-party analytics tools, with a thorough understanding of email analytics and deliverability metrics. Experience with Klaviyo and Attentive are strongly preferred

• Experience with Loyalty programs preferred

• Strong attention to detail and organization skills

• Exceptional problem solving and quantitative skills

• Strong written, verbal and interpersonal communication

• Proven ability to multitask in a fast-paced environment

• Ability to be on-site 3 days per week in our NYC Office

Some Awesome Reasons to Join us at Tommy John:

• Our Team Culture of Collaboration and Community; Happy Office, Culture and DEI Events, Fun Snacks and Happy Hours

• Comprehensive Benefits for you and your family - Medical, Dental, Vision, 401k and more with employee only coverage paid 100% by Tommy John

• Generous Paid Parental Leave

• Unlimited Paid Time Off Policy

• Hybrid Work Environment

• Tommy John Employee Discount

• Learning Opportunities

Salary Range: $105,000 to $115,000 annually

But, don't just take our word for it. Check out #WorkAtTommyJohn on Instagram for a behind the scenes look!

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