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CRM Database Marketing Specialist

Expired Job

Verizon Communications Alpharetta , GA 30023

Posted 3 weeks ago

What you'll be doing...

In this role, you will proactively identify opportunities to drive growth and revenue, formulate ideas and carry them through execution and beyond to retrospective, post-promo analysis, and ensuring a positive customer experience.

  • Identify strengths, weaknesses, opportunities, and threats for Verizon Wireless (VZW) through analysis of: market conditions and trends, existing KPI reports, executive leadership guidance, and ad hoc data warehouse research.

  • Collaborate on strategies to address these SWOT issues. Build, automate, and monitor data warehouse processes, which qualify customers for these strategies.

  • Partner with peers to design up front statistical analytics plans ensuring ability to quantify gains and test/learn new variances of existing strategies.

  • Make these qualified targets available and understandable to downstream marketing communications teams. Ensure use of this data aligns with its intended goals.

  • Build, automate, and maintain complex SQL queries which compile performance data necessary for analysis of strategy effectiveness.

  • Analyze targeting performance and communicate findings through reports and presentations to CRM peers and leadership.

  • Collaborate on go-forward recommendations to improve targeting strategy performance. Gain alignment and execute recommended changes.

  • Create message codes and the campaign level for upcoming programs.

What we're looking for...

You believe that solid data should be behind every important decision. You are a numbers person but you also have a strategic mindset. You are able to translate business requirements and initiatives into actionable programs with keen focus on the customer level data. Your ability to leverage manipulate and use various data sources to create campaigns, message codes and actionable programs, will drive growth from the consumer segment base programs.

You'll need to have:

  • Bachelor's degree or four or more years of work experience.

  • Four or more years of relevant work experience.

  • Experience with Excel and PowerPoint.

  • One or more years of experience in SQL.

Even better if you have:

  • A Master's degree. Ideally in Finance, Marketing, Management, Information Systems, Mathematics, or Computer Science.

  • Experience in a technical position, preferably in the wireless industry.

  • One or more years of experience in Teradata SQL.

  • Experience in Tableau development or similar visualization tools.

  • Experience in Teradata TRM/CIM or similar campaign design tool.

  • Proven strengths in analytics and critical thinking.

  • Proven ability and interest in solving new problems.

  • Demonstrated ability to manage multiple projects simultaneously through multitasking, prioritization, and negotiating expectations.

  • Demonstrated analytical and data modeling skills.

When you join Verizon...

You'll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America's fastest and most reliable network, we're leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we're about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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CRM Database Marketing Specialist

Expired Job

Verizon Communications