Caesars Entertainment Corporation Las Vegas , NV 89134
Posted 2 weeks ago
WELCOME TO THE EMPIRE! Caesars has an amazing opportunity for someone's next great career adventure. Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting industry of iGaming where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights.
As the CRM Journey Coordinator you will work closely with the CRM Manager to manage the Caesars CRM campaigns and drive retention through customized player journeys throughout the customer lifecycle to maximize customer retention.
What you will be doing:
Be hands-on in creating, segmenting, and launching remarketing journeys
A/B or multivariant testing on various CRM journeys to establish which is the most effective
Ensuring all CRM journeys comply with current best practices in the industry
Responsible for audience segmentation
What you will need
Bachelor's Degree required or relevant work experience
1-2 years' experience in Optimove is an asset
Proficiency in Excel
Analytical and data-driven mind
Excellent communication, proofreading and organizational skills required
Proficiency in coding language (HTML) is a plus, but not essential
Knowledge of the gaming industry is a plus, but not essential
Well organized, able to prioritize work for self and others
Ability to multi-task and work within tight deadlines
Efficient and confident communicator, strong collaboration and influencing skills
Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
Eagerness to define how this is done for a new business in the US
Excited about the opportunity to launch and grow a significant business in a new sector
Essential Functions/Exposures:
Must be able to sit for extended periods of time
Must be able to type for extended periods of time
Must be able to talk on the phone for extended periods of time
Must be able to write for extended periods of time
Regular attendance in the office
Caesars provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. Caesars complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Caesars Entertainment Corporation