The Analyst, CRM is responsible for supporting the execution of CRM efforts in close collaboration with marketing partners and the CRM team. Drives the campaign design, quality assurance, and list delivery preparation through Unica Campaign. In this role, the Analyst will support the efforts to evaluate the effectiveness and efficiency of campaign execution through better and more structured business processes, deployment of database marketing best practices, and effective use of Unica Campaign.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
NATURE AND SCOPE
Position reports to Manager, CRM
No direct reports
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a associate's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 1 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Previous retail experience strongly preferred
Previous CRM experience strongly preferred
Knowledge, Skills, Abilities and Competencies:
Excellent verbal and written communication skills; ability to communicate analytical information in clear, concise presentations
Experienced in CRM execution and management, preferably in a retail context
Experienced in the application of segmentation and predictive modeling
Strong analytical skills
skilled in utilizing Unica and other CRM software
Proficient with PowerPoint, Excel, Access