CRM Campaign Analyst

Home Depot Atlanta , GA 30301

Posted 7 months ago

POSITION PURPOSE

The Analyst, CRM is responsible for supporting the execution of CRM efforts in close collaboration with marketing partners and the CRM team. Drives the campaign design, quality assurance, and list delivery preparation through Unica Campaign. In this role, the Analyst will support the efforts to evaluate the effectiveness and efficiency of campaign execution through better and more structured business processes, deployment of database marketing best practices, and effective use of Unica Campaign.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 20% Capture marketing campaign requirements through close collaboration with marketing partners
  • 40% Provide marketing support, including set-up of campaigns in Unica, for small to medium size campaigns
  • 40% Design, test and execute campaigns using product- and activity-based purchase triggers, segment and personalization rules to support business goals

NATURE AND SCOPE

Position reports to Manager, CRM

No direct reports

ENVIRONMENTAL JOB REQUIREMENTS

Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.

MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a associate's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 1 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

  • Bachelors degree

  • Previous retail experience strongly preferred

  • Previous CRM experience strongly preferred

Knowledge, Skills, Abilities and Competencies:

  • Excellent verbal and written communication skills; ability to communicate analytical information in clear, concise presentations

  • Experienced in CRM execution and management, preferably in a retail context

  • Experienced in the application of segmentation and predictive modeling

  • Strong analytical skills

  • skilled in utilizing Unica and other CRM software

  • Proficient with PowerPoint, Excel, Access

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CRM Campaign Analyst

Home Depot