CRM And Retention Marketing Manager
New York City , NY 10018
Posted 4 months ago
Title: CRM & RETENTION MARKETING MANAGER
Established, digitally-centric, multi-category fashion brand.
Location: Midtown, NYCResponsibilities:
Develop and implement programs for customer on-boarding, lifecycle management, and lapsed initiatives
Manage customer journey map to orchestrate planned CRM-driven activities
Collaborate with the team to guide email strategy, segmentation and testing to improve CRM metrics & sales targets
Partner with the brand/creative team and merchandising team to develop compelling emails that drive key brand moments and products
Track customer behavior and lifecycle with the brand; use learnings to develop communication strategies to maximize engagement and loyalty
Develop strategies to tap into highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, and ROI
Use campaign history and other consumer insight to create appropriate segments for targeting and analysis
Develop measurement and analysis guidelines, giving framework for success, based on customer metrics as well as brand strategy
Manage CRM calendar tracking activity side by side vs.
Be accountable for delivering against business goals and objectives including sales, orders, AOV, and traffic/sessions
Achieve strategic and operational business goals for Consumer Direct to deliver e-commerce revenue, increase customer loyalty, and drive in-store traffic
Bachelors degree in Marketing or related field.
4+ years of online marketing and CRM experience
Experience using analytics tools and excel with the ability to tweak marketing strategies based on findings.
High level understanding of online marketing reporting and analytics
Computer strong skills in Microsoft Office products.