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CRM And Retention Marketing Manager

Expired Job

Jbcconnect New York City , NY 10018

Posted 3 months ago

Title: CRM & RETENTION MARKETING MANAGER

Company: Established, digitally-centric, multi-category fashion brand.

Location: Midtown, NYC

Responsibilities:

Develop and implement programs for customer on-boarding, lifecycle management, and lapsed initiatives

Manage customer journey map to orchestrate planned CRM-driven activities

Collaborate with the team to guide email strategy, segmentation and testing to improve CRM metrics & sales targets

Partner with the brand/creative team and merchandising team to develop compelling emails that drive key brand moments and products

Track customer behavior and lifecycle with the brand; use learnings to develop communication strategies to maximize engagement and loyalty

Develop strategies to tap into highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, and ROI

Use campaign history and other consumer insight to create appropriate segments for targeting and analysis

Develop measurement and analysis guidelines, giving framework for success, based on customer metrics as well as brand strategy

Manage CRM calendar tracking activity side by side vs. LY

Be accountable for delivering against business goals and objectives including sales, orders, AOV, and traffic/sessions

Achieve strategic and operational business goals for Consumer Direct to deliver e-commerce revenue, increase customer loyalty, and drive in-store traffic

Requirements:

Bachelor s degree in Marketing or related field.
4+ years of online marketing and CRM experience
Experience using analytics tools and excel with the ability to tweak marketing strategies based on findings.
High level understanding of online marketing reporting and analytics
Computer strong skills in Microsoft Office products.


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CRM And Retention Marketing Manager

Expired Job

Jbcconnect