CRM Analyst

Location: Based On-site 4 days/week in LA HQ

Who We Are:

Thrive Causemetics is Bigger Than Beauty: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty program, every product purchased results in a donation to help communities thrive.

Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone's voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.

Who We Are Looking For:

The CRM Analyst is essential in driving execution and strategy for our CRM channels to drive revenue and retention growth. This data-driven, customer-focused individual will implement a strategy to continue to grow our SMS, Email, and Direct Mail initiatives.

What You Will Be Doing:

• Develop and manage SMS program to drive revenue growth MoM + YoY while focusing on customer lifecycle management in this channel

• Assist in the strategy, execution, and project management of the Email program Manage list growth efforts for SMS + Email

• Identify high-value segments of customers for both SMS + Email

• Create high-impact messaging for targeted segments in SMS, Email, and Direct Mail

• Orchestrate targeting and triggering strategies for SMS, Email, and Direct Mail

• Work cross-functionally with Marketing, Giving, Customer Experience, Growth, Analytics, Operations, and all product owners to support various business needs

• Manage outside vendor relationships to create new capabilities and efficiencies

What Will Make You Stand Out:

• Bachelor's Degree in a quantitative field

• 3+ years of experience in SMS, Loyalty, Email, and database marketing

• Solid understanding of e-commerce business and KPIs required; experience in DTC marketing is highly preferred

• Passionate about using data to derive insights and build strategies that solve business problems

• Ability to review metrics, analyze, draw conclusions, and recommend immediate action

• Critical thinker with the curiosity and willingness to experiment and validate through testing

• Solid understanding and experience with audience segmentation, outlining customer journeys, and omnichannel activation

• Ability to effectively prioritize and execute tasks in a high-pressure environment

• Excellent interpersonal, presentation, communication, and writing skills

• Experience with SQL is highly preferred

Thrive Causemetics is an Equal Opportunity Employer.

The base pay range for this role is $65,560 - $75,000, with the following factors determining the base pay at offer: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.