CRM Analyst 3

May include:

• Platform Administration: Handle daily administrative functions of the Salesforce Cloud platform including user management, data imports/exports, and configuration changes.

• Data Management: Ensure data integrity by monitoring data flow, evaluating data quality, and addressing data discrepancies.

• Troubleshooting: Address and resolve platform and activity-related issues in a timely manner.

• Training: Train end-users on best practices, platform features, and functionalities to ensure optimal utilization of Salesforce Cloud.

• Process Improvement: Map the customer journey and analyze touch points and opportunities to identify opportunities for process improvement and efficiency within the platform.

• Platform Updates: Stay up-to-date with Salesforce Cloud updates and new features, recommending and implementing relevant changes.

• Integration Support: Assist in integrating Salesforce Cloud with other systems and platforms within the organization.

• Documentation: Maintain documentation related to platform configurations, user guidelines, and best practices.

• Management: Collaborate with marketing teams to design, implement, and monitor, landing pages, ad integrations, and email campaigns, ensuring they adhere to best practices.

• Analysis & Reporting: Analyze performance and provide actionable insights to optimize future campaigns.

• Generate regular reports detailing relevant metrics.

• Work closely with the department leaders to communicate processes, tracking, and reporting.

• Participate in additional projects/activities as needed.

Nature & Scope:

• Possesses a broad theoretical job knowledge typically obtained through advanced education

• Has no discretion to deviate from established procedures by performing structured work assignments

• Work is closely supervised

• Problems faced are not typically difficult nor complex

• Explains facts, policies and practices related to job area

Knowledge & Skills:

• Strong analytical skills with the ability to interpret and translate data into actionable insights.

• Proficient in data management and data quality best practices.

• Excellent communication skills, both written and verbal.

• Familiarity with SQL, Cloud servers and AMPscript is a plus.

Experience:

• 0-5 years experience with Salesforce

Education/Certification:

• Bachelor's degree in business, Economics, Information Technology, or related field.

• Salesforce Sales Cloud certification is beneficial.

Physical Requirements / Work Environment:

• Must be able to perform essential responsibilities with or without reasonable accommodations.

• Ability to work collaboratively in a team environment.

• May require occasional overtime during peak campaign periods

The Company provides equal employment opportunity to all employees and applicants regardless of a person's race, color, religion (including religious dress or grooming practices), creed, national origin (including language use restrictions), citizenship, uniform service member or veteran status, ancestry, disability, physical or mental disability (including HIV/AIDS), medical condition (including cancer and genetic characteristics), genetic information, request for protected leave, marital status, sex, pregnancy, age (over 40), sexual orientation, gender, gender identity or expression, political affiliation, or any other characteristic protected by law. The Company will comply with all federal and state regulations and statutes pertaining to individuals with disabilities.