Hello Sunshine New York , NY 11251
Posted 1 week ago
Hello Sunshine is a media brand and content company dedicated to female authorship and storytelling across all platforms. Hello Sunshine is producing feature films, television shows as well as unscripted series, audio storytelling and social series under the Hello Sunshine brand. It is also the home for Reese’s Book Club, a fast-growing social book club in reach and influence. All of Hello Sunshine’s efforts are anchored by a singular mission: to change the narrative for women.
Hello Sunshine is hiring for a Creative Strategy Director role to continue to elevate our brand partnership work through premium, engaging content and experiences that deliver impact for our advertising partners. This role will focus on leading content strategy and creative development for Solar, a social and creative agency and brand partnership team built upon Hello Sunshine’s expertise in female-centered and premium storytelling, brand building, and community cultivation. Solar creates audience-first, platform-specific immersive experiences at the center of content, community and commerce that uniquely empower brands to partner with the Hello Sunshine portfolio and tell stories that drive impact, create culture, and deeply connect with consumers.
As the Creative Strategy Director, you will work closely with high-performing brand and integrated marketing teams and be responsible for content ideation and development, creative positioning, insight- led proposal/pitch development, and creative brand initiatives. You will also manage creative testing, analyze data and insights, and provide fresh thinking. Proposals and campaigns will leverage Hello Sunshine IP and DTC Businesses (e.g. Reese’s Book Club, The Home Edit, The Collective, Shine Away, Influencer marketing) and need to meet client needs and drive value for brands by building authentic, deep emotional connections with consumers through creative storytelling and experiences that surface, spotlight, and celebrate women.
This creative role requires you to help lead and manage the conception, development, pitching, and execution of ideas with brand partners and AOR clients. You will have a deep understanding of our brands and be able to ideate and incorporate talent/influencer, data, technology, and culture into impactful work.
Responsibilities:
Requirements
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
Hello Sunshine