Creative Strategist

The New York Times Company New York , NY 10007

Posted 2 months ago

Job Description:

Job Description:

The New York Times Licensing Group (https://nytlicensing.com/) seeks a highly creative mind to support the licensed-content efforts that drive revenue for The New York Times Company. This New York-based strategist will play an integral role in the division's marketing department by supporting the global sales team through conceptualizing content programs with internal stakeholders, writing and crafting sales collateral (decks, onesheets, etc.), and at times participating in sales calls to help present effective content solutions.

The ideal candidate should have strong writing and communication skills, a good understanding of the advertising and content-marketing landscapes, and the ability to translate market trends into content programs.

Responsibilities:

  • Utilize creative and strategic thinking to develop visually-driven pitch decks and other collateral that follow New York Times brand guidelines

  • Apply strong knowledge of content marketing to support how our proposals will dovetail with, and enhance, clients' initiatives

  • Demonstrate a strong understanding of the daily report of The New York Times and our licensed content portfolio in order to suggest pitches most relevant to clients and new prospects

  • Interpret multiple data sources to apply statistics or metrics that articulate and support value propositions for client-specific pitches and proposals

  • Follow content-marketing trends to develop new ideas that can be applied to selling narratives

  • Collaborate with all relevant teams (including Sales, Operations, Marketing, Editorial Development, Research, etc.) to support pitches to clients

  • Join sales calls when needed to conceptualize and articulate solution-based licensed content packages.

Desired Skills and Experience:

  • B.A. or B.S., plus 3-5 years of cross-platform marketing experience.

  • Excellent sales-oriented copywriting as well as PowerPoint and Keynote skills a must

  • An understanding of the current content marketing landscape and how it intersects with trends in social, digital, mobile, tablet and commerce

  • An understanding of an ad sales and agency environment

  • A proven aptitude to translate long-term business objectives of clients into solutions that could be provided by The Times' Licensing Group.

  • Strong, collaborative work ethic

  • Fluency in Spanish a plus (reading, business writing and public speaking)

  • Working knowledge of Photoshop, Illustrator and In-Design required

  • Some G-Suite (Google) skills ideal

Benefits and Perks:

  • Make an impact by supporting our original, independent and deeply reported journalism.

  • We provide competitive health, dental, vision and life insurance for employees and their families

  • We support responsible retirement planning with a generous 401(k) company match.

  • We offer a competitive parental leave.

  • We are committed to career development and ongoing learning, and provide employees $8,000 annually for tuition reimbursement.

  • We have frequent panel discussions and talks by a wide variety of newsmakers and industry leaders.

  • Join a community committed to the richness of diversity, experiences and talents in the world we cover, supported by a variety of employee resource groups.

#LI-FS1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.


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Creative Strategist

The New York Times Company