Creative Strategist - Richmond, VA
501 South 5th St
Richmond, Virginia, 23219-0501
The WestRock Brand Activation (BA) Team is part of our Enterprise Solutions Group and responsible for driving partnerships with key customers to develop packaging and display solutions that support their brand and marketing goals and help them win in the market.
The Creative Strategist is an essential role on the BA team and will plan, lead and integrate BA efforts in support of our commercial teams for priority growth opportunities. Successful candidates will be dynamic, creative, inspiring team members and leaders. This position requires high levels of flexibility, multi-tasking and business acumen.
How you will impact WestRock:
Work closely with our commercial teams as well as marketing, insights, innovation and design resources across the Enterprise to bring our customer's brand strategies to life through innovative packaging and display solutions.
Support Brand Activation team members in the development of tailored packaging and merchandising display strategies that will ensure that the design process delivers on customer, consumer, shopper, retail, account, business and other relevant stakeholder needs.
Keep abreast of creative, innovation, package design, media/brand/marketing trends and conduct relevant research in support of customer projects and content development.
Provide inspiration and creative direction to design teams to include vision articulation, brainstorming, ideation and concept iteration; work with Brand Activation manager to vet design concepts against the strategy to refine solutions in preparation for customer engagement.
Engage with customers and customers'creative teams (whether internal or external) to facilitate innovation partnership and pitch concepts.
Support the BA team with presentation development and occasional project management.
What you need to succeed:
Bachelor's degree required
Excellent leadership and project management skills
Strong listening skills; conceptual thinker
Excellent communication and presentation skills
Strong persuasive skills; high level of emotional intelligence
A strong understanding of brand development and marketing concepts
Comfort interacting with senior level external (customer) and internal (WRK) stakeholders
Minimum of 5-7 years' experience
Proven ability to collaborate effectively with creative teams and deliver compelling concepts that deliver on a customer brief
About WestRock (NYSE: WRK) partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock's 50,000 team members support customers around the world from more than 320 operating and business locations spanning North America, South America, Europe, Asia and Australia. Learn more at www.westrock.com. WestRock is an Equal Employment Opportunity Employer committed to creating and maintaining a diverse workforce: Minorities/Females/Disabled/Veterans