Creative Strategist

3Q Digital Marketing San Francisco , CA 94118

Posted 2 months ago

3Q Digital is the largest independent agency in digital marketing, and the way we work reflects our roots: we're relentless, restless, and constantly striving to innovate and drive growth for our clients. Since our founding in 2008, we've turned disruptive companies into market leaders and household names - think GoPro, Fitbit, Eventbrite, SurveyMonkey, Square, and beyond.

We offer full marketing services including SEM, SEO, social advertising, display, mobile, analytics, CRO, creative, and business strategy. We work with the fastest-growing B2C, B2B, ecommerce, and lead gen clients in the U.S. We're smart and fast-paced and keep our employees happy in 10 great offices, including San Francisco, San Diego, New York, Chicago, Austin, Denver, Raleigh, Charlottesville, Dublin, and Singapore.

About You

The Creative Strategist will serve as a thought leader on visual elements that impact advertising performance. As a Creative Strategist, you will be responsible for evangelizing, tracking and ensuring adherence to an in-house creative testing methodology rooted strongly in data. You will serve as a liaison between Media and Design teams, building strong rapport on both sides through process, documentation and a constant creative feedback loop.

The ideal candidate has a proven track record in delivering strategic creative recommendations that can scale, loves using data to tell a story, and has direct experience managing Display/GDN/UAC ad creative. This individual will report directly to 3Q's head of Creative Strategy.

You will need to be quick on your feet, able to adapt to an ever changing, fast-paced, growing environment, and handle critical tasks that enable growth for our customers.

You'll be responsible for:

  • Driving the creative strategy for a large-scale account located in many countries; working directly with account and design teams to execute strategic creative testing (this is a large team with several moving parts at any given time)

  • Develop and maintain strategic creative testing roadmaps for account (by geo); forming testing hypotheses, prioritizing tests based upon anticipated impact and past testing results with an "always on" testing approach

  • Creative brief development in accordance to the creative testing roadmap

  • Creating a constant feedback loop between teams with organized documentation of all creative performance and tests

  • Prepare and present creative audits to clients through creative performance analysis, competitive research and persona development

  • Evangelizing 3Q's vision of high iterations of creative testing in order to improve advertising performance

  • Assisting in prioritizing the creative queue of requests based on a number of factors (urgency, expected impact, client expectations, etc.)

  • Producing thought leadership for 3Q Marketing purposes: blog posts, case studies, white papers, webinars

  • Continually working with project management and account teams to make processes smoother, build documentation, and produce case studies

Note: This is not a Design role. While some experience in Design is a plus, this role is ideal for someone who is passionate about the business side of producing advertising creative at scale for clients.

You'll need to have:

  • A minimum of 2 years experience working directly with creative production and a minimum of 2 years of media buying experience in visually-driven online channels

  • Extensive experience using data to fuel creative testing recommendations

  • An impressive knowledge of visual advertising platforms in Display (GDN, RDA) and Mobile (UAC)

  • Strong, professional and verbal communication skills (you should be more than comfortable speaking to clients and internal stakeholders)

  • Excellent writing and strategic content creation skills

Additional things that will impress us:

  • Ability to work within a large team with lots of moving pieces

  • Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities

  • Ability to be strong/assertive with strategy recommendations

  • Agency experience, and comfortability working in a very fast-paced environment

  • You are a believer in "work/life integration" - this is not a 9 to 5 job by any means

About Us

Best in-class digital marketing results require the best-in-class workforce and our best-in-class workforce ultimately drives the culture at 3Q Digital. We're not just talking good office coffee and happy hours (though we have all of that). Our unique culture is developed and nurtured by the values, beliefs, philosophies, and operating style of our people and core values: Own It, Everyone's a Client, Do the Math, Act for the Greater Good, and Innovate.

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. We promote work/life balance and encourage constant learning by offering unparalleled training, mentorship, and development for career progression. And perhaps the best, most fundamental part of our culture: authenticity. We say what we mean, and we do what we say.

  • Named one of Inc.'s Best Places to Work in 2019

  • Winner of the 2019 US Search Diversity, Inclusion and Equality Award

  • Competitive compensation

  • Benefits include health, dental, vision, a 401K plan, and paid parental leave

  • Unlimited PTO

  • Flexible work from home policy

  • Volunteer opportunities, team retreats, and lunch seminars

Our amazing offices decide their own perks, such as office happy hours, games, catered lunch, and snacks.

Best-in-class digital marketing results require the best-in-class workforce, and we believe that comes from a diverse mix of backgrounds and experiences. 3Q Digital is proud to be an equal opportunity employer, committed to evaluating all qualified candidates regardless of gender, gender identity, race, national origin, religion, sexual orientation, genetics, disability, age, or veteran status. Furthermore, we believe optimal results come from operating a meritocracy built upon diversity of thought and background and absolutely devoid of discrimination and hate speech. We do everything in our power, including strict adherence to an anti-harassment policy, to make 3Q a welcoming and inclusive organization whose employees feel comfortable respectfully sharing their thoughts with each other and our leadership. Our training and mentorship programs help make sure all employees have an equal opportunity to grow and excel.

No agencies please, principals only

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Creative Strategist

3Q Digital Marketing