Creative Lead, Brand Marketing

Magic Leap Plantation , FL 33388

Posted 2 months ago

Magic Leap is an eclectic group of visionaries, rocket scientists, wizards, and gurus from the fields of film, robotics, visualization, software, computing, and user experience. We are growing quickly, and this is the time to get on board and play a role in shaping the way people will be interacting with the world tomorrow.

Job Description

Creative Lead works closely with the CMO and the various leads within the Marketing department along with other internal stakeholders to ensure brand DNA and style is manifested in all creative outputs for the organization. She/he will work to create and execute consistent creative across all channels for Magic Leap and will deliver high-quality, consistent brand representation in the various touch points for the customer pre and post-sale including product interaction. The Creative Lead will work with outside creative and marketing agencies to ensure consistency and brand identity for external facing touch points; i.e. web and digital, events and media. Additionally the ideal candidate will develop or oversee new and iterative creative marketing materials and will be responsible for overall quality and consistency of brand and marketing materials both internally and externally. This position requires experience leading creative and brand strategy for a technology brand, preferably in the consumer electronics industry. This position requires experience across multiple channels, strong project management skills, advertising and editorial experience, outstanding design sensibilities, ability to understand complex concepts and strategies, translating them into visually compelling materials with high level of attention to detail and proficiency.

Responsibilities

  • Creating a consistent brand execution for all Magic Leap communications across multiple channels

  • Design and oversees design of all marketing and brand outputs including print, web, and online/digital to ensure visual coherence and consistency to brand and creative strategy

  • Defines brand guidelines, style guide and brand manifesto for overarching brand of Magic Leap ensuring consistent application of brand standards

  • Responsible for new designs/iterations of print/electronic marketing materials produced in-house or externally; designing high-quality communications for print & online, creating print-ready files

  • Understands and interprets brand to extrapolate to new materials following corporate Style Guide

  • Oversee all design projects, from conception to delivery for all mediums of delivery

  • Apply typography techniques

  • Generate ideas to portray concepts and advertise products/services

  • Increase user friendliness in digital products

  • Maintain brand consistency throughout all our marketing projects and work streams

  • Stay up-to-date with industry developments and tools

  • Oversees image selection across channels

  • Oversees video selection across multiple channels

  • Independently prioritizes workload using good judgment

Qualifications

  • Experience overseeing multiple creative and digital agencies as well as in-house creative teams

  • Superior design skills and eye at a caliber on par with highest quality of Magic Leap branded materials

  • Understanding of marketing and strategy; ability to translate complex concepts into compelling visual solutions that communicate and persuade

  • High level of precision and attention to detail; well organized with good judgment.

  • Able to independently manage and prioritize multiple projects, setting and meeting deadlines while working positively and proactively with all staff to execute accurate results

  • Ability to interface well with C-level and top executives to clearly and succinctly express creative concepts

  • Readily open to feedback and able to respond with tact and diplomacy

  • Willing and able to modify creative work based on input from stakeholders to best suit the business while ensuring brand consistency and governance

  • Professional attitude regarding work; ability to receive constructive criticism

  • Proficient in 3D Design an asset (not requirement)

  • Minimum 10+ years' experience and demonstrated track record as a creative lead executing high quality print and online materials

  • Formal creative training in design and typography

  • Portfolio of completed design projects

  • Hands-on experience with image editing software, like Photoshop and Adobe Illustrator

  • High level of proficiency and recent experience with Adobe Creative Suite; experience overseeing complex, e-commerce websites, banner ads, email template design and similar tasks; knowledge of best practices

  • Proficient in design software (e.g. InDesign)

  • Strong aesthetic skills with the ability to combine various colors, fonts and layouts

  • Attention to visual details

  • Ability to meet deadlines and collaborate with a team

  • Intimate understanding of design, copy and web best practices/guidelines; strong understanding of brand development and multichannel marketing concepts

  • Exceptional interpersonal skills, "can-do" attitude with tenacity to complete projects by deadlines

  • Proactive, self-starter willing to do what is needed to complete a task while communicating status

Education

  • BS degree in Design, Visual Arts or relevant degree/diploma in field

Additional Information

  • All your information will be kept confidential according to Equal Employment Opportunities guidelines.
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Creative Lead, Brand Marketing

Magic Leap