At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking harnessing creativity, technology and culture to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.
We're looking for a creative analyst to help clients identify audience and cultural insights and to measure the impact of creative and social activations. This person will support internal VMLY&R audiences and our client stakeholders.
Analyze social and cultural trends using social listening and audience identification tools
Deliver audience and cultural insights that lead to creative and social media activations
Identify opportunities to leverage data creatively to engage an audience
Recommend engagement strategies with audiences based on data-drive social/cultural insights
Partner with community managers, creative teams, business leaders, and clients to optimize and improve performance of digital/social campaigns
Demonstrate problem-solving ability with emphasis on drawing inferences with data
Monitor and evaluate key brand performance metrics
Have a deep understanding of digital tracking, including tagging, mobile and social limitations
As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.
Required Skills & Experience
Passionate about social media
Intellectual curiosity, problem solving skills and determination
Detail-oriented and thorough
Able to effectively communicate verbally and in writing
Able to listen to stakeholders and provide solutions
Strong work ethic and integrity
1-2 years of experience doing research or working with data (ideally with social, web, or other marketing analytics data)
Hands-on experience with social listening and analytics platform(s) (Crimson Hexagon, Talkwalker, Infegy, Spredfast, etc.)
Experience with web analytics platform(s) (Adobe, Google Analytics, etc.)
Experience in data analysis and report generation is a plus
VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.