The Craft/Import Beer Sales Representative will be accountable for ensuring that sales goals are met by strategically increasing sales volume through sustainable growth. This position involves a considerable amount of time in market visiting on premise and off premise retailers, educating and building existing and new relationships in order to forge strong partnerships.
Responsible for selling in High End products & programs to the assigned retailer route.
Responsible for increasing distribution and volume across the key on premise and key off-premise accounts.
Follow consistent store visit schedule and input into assigned system
Build relationship with local wholesaler team(s): sales reps, merchandiser, team leads, sign-shop, etc.
Assist wholesaler representative with the selling-in of trade solutions, sampling activations, and POC placement
Implement sales performance measures and targets using brand priorities with wholesalers while assisting in achieving expected results.
Make daily decisions regarding retail inventory levels using past sales history, sales data tools, and changes in climate, competitive activity and special promotional activities.
Utilize sales history, data tools, and competitive activity to manage territory and retailers.
Promote and build brand awareness of assigned portfolio
Execute events and promotional activities - sampling, engraving, training (may include evenings and weekends)
Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.
Establish and monitor quality control standards. Communicate with all departments as necessary.
Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs.
Ensures product is properly priced and POP is compliant
Utilize AB sales tools for daily activities and to report out activities Knowledge and adherence of local alcoholic beverage laws
Skills and Abilities
Excellent analytical, organizational, and project management skills.
Profound knowledge of craft beer and brewing process
Strong communication and presentation skills. Ability to adjust a message to the audience
Highly-creative' able to generate fresh, impactful ideas and see them through to implementation
Proven ability to think and move between strategic and analytical thinking as well as actual execution
Ability to coordinate brand information, supply POS material, and keep lines of communication open with state's wholesaler network in order to better sell through products. Ability to own budgetary responsibility and execute against timelines
Education and Experience Requirements
Bachelors' Degree in Sales, Business or related field
Certified Cicerone or Certified Beer Server licensing preferred
1-3 years experience in Distribution, Outside Sales, Food/Beverage or related industry
Conducts working in a sitting and standing position primarily: however, job requires walking, bending, stooping and light lifting
Job requires ability to travel