CPG Brand Manager

Seasoned Recruitment Manhattan , NY 10024

Posted 2 days ago

Where innovation meets excellence in the world of Consumer Packaged Goods! We are on a mission to delight our customers and elevate our brand to new heights. If you're a creative thinker with a passion for customer engagement and marketing, join us as our Customer Marketing Manager and be part of something extraordinary.

Key Responsibilities:

  • Customer Engagement Strategy: Develop and implement innovative strategies to engage and delight our existing customers.
  • Loyalty Programs: Design and manage loyalty programs that turn one-time buyers into lifelong fans.
  • Personalized Marketing: Create personalized marketing campaigns that resonate with our diverse customer base.
  • Cross-Channel Campaigns: Coordinate marketing efforts across various channels, including email, social media, and in-store promotions, to create a seamless customer experience.
  • Data Analysis: Dive into customer data to uncover insights, trends, and opportunities for growth.
  • Feedback Loop: Gather and analyze customer feedback to continually improve our products and services.
  • Collaboration: Work closely with sales, product development, and creative teams to ensure our marketing efforts are aligned with business goals.
  • Budget Management: Develop and manage marketing budgets, ensuring every initiative is impactful and cost-effective.
  • Reporting: Measure and report on the effectiveness of marketing campaigns, using data to drive continuous improvement.

Requirements

  • Education: Bachelor’s degree in Marketing, Business, or a related field. MBA, is a Plus!
  • Experience: 8+ years of proven experience in customer marketing, preferably within the CPG industry.
  • Skills: Strong analytical, creative, and communication skills. Ability to multitask and thrive in a fast-paced environment.
  • Technical Proficiency: Familiarity with marketing tools and platforms such as CRM software, email marketing tools, and social media analytics.

Why Join Us:
Be part of a team that values creativity, collaboration, and fun! We offer a dynamic work environment, growth opportunities, and the chance to make a real impact on our customers' lives. If you're ready to bring your marketing magic to a company that celebrates innovation and excellence, we want to hear from you!

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CPG Brand Manager

Seasoned Recruitment