Informa Milton , GA 30004
Posted 2 weeks ago
Job Description
We have exciting opportunity for Marketing Executives to join our team in Health Sciences. This roles will plan, execute (in collaboration with central marketing delivery teams including digital delivery, engagement etc) and report on the full range of evidence-based, digital marketing activities to maximize revenue and customer retention for products and services serving the corporate audience in Health Sciences. Actively contribute to global team and departmental objectives, as required. Demonstrate an understanding of our customers and competition in order to develop marketing plans and inform commercial decisions and work closely with internal stakeholders in other marketing teams and departments. Specific portfolio, products and services will develop and change over time as corporate marketing grow existing opportunities and nurture new business and market development.
What you will be doing:
Build effective marketing campaign plan briefs for digital delivery teams which are specific and detailed.
Have a collaborative approach to campaign feedback from channel specialists to enable continuous improvement.
Manage a marketing budget effectively ensuring return on investment
Present information in meetings, with a thorough understanding of the products/customer channel, target markets, and sales expectations
Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out
Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department.
Build effective working relationships with colleagues, customers, potential customers and third-party services; Use feedback reports to relay voice of the customer across the wider Marketing team
Support the Marketing Managers in planning and implementing subject/channel or team level projects/campaigns
Delegate and review tasks, where agreed with the Marketing Manager, monitoring progress and quality and providing effective feedback
Works to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives.
Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence
Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.
Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps.
Informa