Corporate Brand Manager

Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. LP's values-driven culture creates an environment where talented and hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work. Since our founding in 1972, we've developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America. For more information, visit LPCorp.com.

Job Purpose

The Corporate Brand Manager will lead a team to support the business marketing groups with marketing communications and connect all marketing efforts to drive growth on the LP Masterbrand. Additionally, this role will lead the in house Social and Earned Media teams to develop and execute best in class marketing strategies and content across each respective channel. This position will have a deep understanding and provide governance around the LP marketing process and LP Masterbrand structure and guidelines. The person in this role will ensure that we are communicating with the right message to the right audiences in a memorable and impactful way to grow the overall LP brand portfolio. This role will have a strong focus on digital and interactive elements to build awareness of the LP Masterbrand.

We'd love to meet you if...

… you enjoy building digital strategies to grow awareness and conversion on a large corporate brand

… you are experienced in setting and executing category leading social media and interactive strategies

… you have demonstrated success in working with internal and external partners to drive earned media

… you love leading a team of inspired and passionate individuals to drive best in class results

… you like to collaborate with marketing teams across the business to grow one cohesive brand

… you're innovative and looking for a values-driven, high performance culture

In this position you will have the opportunity to:

• Set course for in house social media team to develop strategy for all LP brands and provide insight on execution of the strategy by leading team

• Lead in house earned media team to build and execute against influencer and storytelling strategies, including focus on setting and measuring effective KPI's

• Further develop leads nurturing process to increase conversion to highly qualified SQL's

• Work with all business units to enhance and optimize brand website, leveraging digital learnings and using tools such as GA4 to make data driven optimizations

• Ensure the right messaging and product position on the LP website for all assigned businesses

• Develop and execute brand management plans for Masterbrand, including but not limited to public relations, social media, and website marketing

• Facilitate approval of all social media and blog content for LP

• Lead LP Masterbrand strategy for all major tradeshows and marketing asset development as necessary to ensure alignment of LP brand and marketing standards

• Partner with and lead marketing agency and in house teams to deliver against agreed upon objectives

• Ensure product branding conforms to the LP structure by working with business partners on alignment with all product and corporate brand initiatives, including brand development, brand awareness, and brand advocacy

• Build a strong collaborative partnership with cross-functional team members and outside partners

• Regularly provide feedback in terms of process, barriers, scope changes, internal and external partner concerns and overall budget; including Masterbrand budget management

• Provide research to track growth against key brand metrics

• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning; promote uniformity of brand by maintaining consistent look, tone and feel

• Ensure all marketing materials are compliant with corporate and business Quality, Technical, and Legal standards

What do I need to be successful?

• Familiarity with the latest trends, technologies and methodologies in digital marketing, social media, web design, graphic design, production, etc.

• Demonstrated success in managing earned media, working with internal and external partners to do so

• Inspiring leader who can lead team of driven individuals to deliver results while enjoying work

• Excellent understanding of all functional marketing disciplines (Four P's)

• Proven success in working across businesses and selling in ideas without authority

• Self-starter, entrepreneurial mentality

• Strong project management skills to bring together multiple streams of work towards a common goal

• Strong agency management skills

• Ability to coordinate execution, often collaborating across cross-functional teams

Education

• Bachelor's degree in Business/Marketing or related field required

• MBA strongly preferred

Experience

• 7+ years' business, digital marketing, agency and/or brand management experience; Or any equivalent combination of education and experience that demonstrates the ability to perform the key responsibilities of this position.

• Proficiency in Microsoft Office utilizing various software applications including word processing, spreadsheet, and presentations

• Understanding of/passion for the building industry a plus

Work Environment

• Remote & office environment

• Moderate travel required: ~30%

LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.