Copywriting Manager

The Team

As a small-but-mighty Creative team, we touch every corner of the growing Upstart business. We sit within Growth, writing and designing for impact across all channels and verticals, elevating the brand, and seeking to be thought-leaders in our industry and beyond. We are currently working hard and fast to meet the company's needs while building a culture of creativity that will empower the continued evolution of our work. In short, we're darn good but we're looking for teammates to help us rise to greatness!

As the Copywriting Manager at Upstart, you will strategize and implement new ways for the Copywriting function to impact our brand, products, and channels. You will contribute holistically to our success across Brand and Marketing, including, but not limited to: Writing compelling and empathetic copy for emails and consumer comms, drafting headlines and direct response content for Paid Social, collaborating with designers, stakeholders, and Product teams, and defining our brand's unique tone and voice to elevate our identity to the next level. You'll cement your decisions and direction into shared documents that enable our partners to carry a cohesive vision across all touchpoints.

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions' cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

How you'll make an impact:

• Be an advocate for the Brand and an expert on our products-translating that understanding into actionable content, concepts, and consumer experiences

• Interpret and influence creative briefs to create customer-focused positioning and creative communications strategies that drive defined KPIs

• Support a test-and-learn environment, tracking performance across channels and adjusting as necessary

• Collaborate with Designers, Video Editors, and Creative Leadership to create compelling brand experiences and drive new ideas

• Coach, mentor, and provide frameworks for success to our current and future copywriters

• Stay up to date with industry standards, changes, and channel-specific best practices

What we're looking for:

• Minimum qualifications:

• Minimum of 8 years of professional experience writing consumer copy for both Brand and Growth marketing

• Minimum 4 years experience in-house with growth-focused consumer brands

• Minimum 2+ years direct management experience

• A portfolio of work establishing expert abilities writing anything from snappy headlines to compelling calls-to-action and demonstrates a range of capabilities, including emails, sms, landing pages, paid ads and more

• Preferred qualifications:

• Expert understanding of strategic best practices within per-channel strategies

• A penchant for storytelling that turns even the driest topic into a compelling engagement driver

• Ability to distill dense technical or conceptual ideas into simple, relatable consumer-facing language

• Understands the nuance of language across digital culture and how to integrate that within brand strategy

• Ability to crystallize vision and perspective into guidelines and documentation that enable writers and non-writers alike

What you'll love:

• Competitive Compensation (base + bonus & equity)

• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart

• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings

• Employee Stock Purchase Plan (ESPP)

• Life and disability insurance

• Generous holiday, vacation, sick and safety leave

• Supportive parental, family care, and military leave programs

• Annual wellness, technology & ergonomic reimbursement programs

• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering

• Catered lunches + snacks & drinks when working in offices

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