Copywriter/Content Lead - US English

We are looking for an experienced freelance Copywriter/Content Lead with a strong background in Legal communications. The ideal candidate will be adept at creating various content types related to on/off-page organic performance, paid social and paid media, including website copy, landing pages, EDMs, social media posts, SEM content and blogs.

Key Accountabilities: Tailor marketing, product, and services copy specifically for the legal services sector, ensuring clarity and engagement. Create engaging content that addresses user needs, search intent and questions, based on keyword universe data and a content plan that will initially be provided to you.

Develop and manage high-quality content for various platforms, ensuring consistency in voice and style. Write website copy, landing pages, EDMs, social media posts, SEM content, newsletters, and blogs. Collaborate with the marketing and product teams to create content that aligns with our brand and business objectives.

Utilize GenAI tools to enhance productivity and streamline content creation processes. Perform quality checks on deliverables to ensure content is error free Idea generation for new content themes and approaches Ensure on-time delivery of all work undertaken Ability to proactively develop and expand the content plan once familiar with the brand and objectives Essential Skills: High attention to detail Excellent English language skills (US English) Demonstrated expertise in creating content for websites, landing pages, EDMs, social media, SEM, newsletters, and blogs.

Experience in copywriting for the legal domain. With a focusing on marketing, product, and services copy (as opposed to contractual/policy writing). Proficiency in using GenAI tools to improve productivity across various content types. Experience with the use of SEO tools and/or a solid understanding of data-led keyword research, competitor analysis, content optimisation, meta data & SERP best practices is highly preferred.

Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously. Creative and strategic thinker with a keen eye for detail. Ability to work independently and as part of a team in a fast-paced environment.

Minimum Bachelor’s degree or its equivalent To apply, answer the required questions and give us an overview of how your experience matches what we are looking for in a covering letter, as well as attaching your CV. Thank you, we can’t wait to find out more.