The Copywriter/Content Developer will develop and oversee a content strategy for CSM, in collaboration with the Executive Director of Marketing and other key stakeholders. The Copywriter/Content Developer is responsible for researching, compiling and writing clear, compelling copy for all CSM marketing and web site materials, including but not limited to web pages, brochures, enrollment materials for specific audiences, booklets, advertising copy, presentations, newsletters (for internal and external stakeholders), announcements, e-marketing, ads, video scripts, blogs, and social media posts. This position will be responsible for translating ideas and detailed information into professional communications and will support time-sensitive communication requests as they arise. Additionally, the Copywriter/Content Developer will interact directly with a variety of departments, team members, and program leaders to understand and produce a range of promotional material in support of CSM Marketing objectives.
The work schedule for this position is 40 hours per week, Monday through Friday. Flexibility is required. Some local travel may be required.
College of Southern Maryland conducts background checks in order to ensure the safety and well-being of the College's staff and students. The final candidate for this position will be subject to the following background checks: Criminal History Check.
This position is open until filled. For best consideration, apply by 11:59 pm, EST on Friday, October 3, 2019. The College of Southern Maryland is an Equal Opportunity Employer.
Specific Duties and Responsibilities
Develops a content strategy for CSM with clearly defined goals and objectives.
Generates words, slogans and audio scripts that properly reflect CSM advertising and marketing strategies.
Brainstorms visual and copy ideas with other members of the Marketing team.
Writes feature articles for all marketing materials including HawkTalk, Friday Report or other internal communication methods, and other resources.
Conducts interviews with students, alumni, and CSM employees to write testimonials for CSM marketing materials.
Provides web page editorial support for CSM web site, CMS, and Intranet.
Carries out special projects and programs as assigned.
Assists with emergency communications for the college, as needed.
Minimum Education and Training
Minimum Qualifications and Standards Required
Knowledge, Skills, and Abilities:
Strong writing skills
Demonstrated ability to relate well with all internal and external CSM stakeholders
Exceptional organizational skills with attention to detail
Experience conducting content research interviews for a variety of initiatives
Proficiency in copy editing
Proficiency using Microsoft Office software and a capacity navigating CMS editing tools
Proven ability to understand complex topics and translate effectively for broad audiences
Strong relationship-building skills and ability to engage and build credibility with interviewees to extract meaningful, thoughtful content
Strong story editing skills to process content into specific message or copy blocks
Strong project management skills and ability to maintain an editorial schedule
Strong portfolio of writing samples
Superior understanding of matters regarding high education, particularly within the state of Maryland
Physical Work Environment:
The work is sedentary work which requires exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly. Additionally, the following physical abilities are required:
Handling: Picking, holding, or otherwise working, primarily with the whole hand.
Visual ability: sufficient to effectively operate office equipment including copier, computer, etc.; and to read and write reports, correspondence, instructions, etc.
Hearing ability: sufficient to hold a conversation with other individuals both in person and over a telephone; and to hear recording on transcription device.
Speaking ability: sufficient to communicate effectively with other individuals in person and over a telephone.
Mental Acuity: Ability to make rational decisions through sound logic and deductive processes.
Talking: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
Repetitive Motion: Substantial movements (motions) of the wrist, hands, and/or fingers.
Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
College Of Southern Maryland